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The experience makes all the difference. Grow with Adobe Commerce.

Adobe Commerce is a flexible and scalable commerce platform that lets you create uniquely personalized B2B and B2C experiences, no matter how many brands you have.

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A customized commerce solution to get you where you want to grow.

  1. Native AI
  2. B2B & B2C
  3. Platform architecture
  4. Scalable operations
  5. Adobe integrations
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Boost conversions by tapping into powerful tools.

Create AI-driven personalized experiences — for B2B and B2C customers.

  • Deliver relevant content and promotions in real time.
  • Increase your team’s productivity with AI-merchandising tools.
  • Use AI to deliver personalized site search, product recommendations, and browsing.

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Manage multiple brands across channels and audiences while growing into new territory.

Extend your reach to new countries and customer segments, and evolve sales strategies from a single platform.

  • Oversee both your B2C and B2B sites and marketplaces from one interface.
  • Rapidly deploy dozens or hundreds of storefronts at scale.
  • Localize each site per brand, catalog, country, and currency.
  • Tailor the checkout experience to shoppers around the world with payment services.

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An enterprise platform designed for endless growth.

Use powerful developer tools and an API-first, headless solution to innovate quickly.

  • Quickly build custom apps and extend native capabilities with modern development tools and a serverless runtime.
  • Easily integrate or replace third-party services with a flexible API orchestration layer.
  • Build connected customer experiences across channels with a headless commerce platform.

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Manage storefronts

Get site performance, reliability, and speed — no matter the size of your business.

Advanced capabilities give you everything you need to provide personalized customer experiences at scale.

  • Deliver fast, flawless experiences during peak events with auto-scaling.
  • Reach your goals faster with the help of Adobe Managed Services experts.
  • Provide consistent and reliable customer experiences with cloud-native solutions and performance monitoring tools.
  • Operate and grow with confidence using a secure, compliant cloud infrastructure.

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Power deeper personalization with integrated Adobe Experience Cloud solutions.

Get unmatched insights to understand customers better and deliver the experiences customers expect with these Adobe apps.

  • Share commerce data with Adobe Analytics and Adobe Real-Time Customer Data Platform to get a 360-degree understanding of your customers and business.
  • Use commerce data to personalize touchpoints with Adobe Target and Adobe Journey Optimizer.
  • Access product information within Adobe Experience Manager to deliver high-impact content in your commerce experiences.

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The latest innovations from Adobe Commerce.

  • Increase sales with a personalized buyer journey powered by Adobe Commerce data and AI-driven merchandising.
  • Simplify composable commerce development and integration with a unified developer platform and integrations starter kit.
  • Drive B2B ecommerce growth with enhanced quoting and support for large enterprise buyers across any business model.
  • Deliver exceptional patient experiences while ensuring privacy with a HIPAA-ready cloud platform for healthcare and life sciences.

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Composable commerce built for business.

Give IT a sophisticated platform for innovation.

Adobe Commerce gives IT a solution that can launch personalized commerce experiences easily, quickly, securely, and without starting from scratch, including:

  • Getting to market fast with a secure, high-performance foundation of commerce functionality.
  • Out-of-the-box composable services can be deployed and adopted rapidly with the commerce foundation.
  • Building and integrating secure and scalable apps that extend native functionality and integrate with third-party solutions in a serverless PCI-compliant environment.
  • Customizing and integrating with App Builder tools that lower cost of ownership.
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Empower commerce teams to reach new audiences.

Commerce teams get a platform that scales as customers and opportunities shift and change, with features such as:

  • Omnichannel personalization through commerce data
  • Personalized content, promotions, recommendations, and site search through AI and machine learning
  • Increased reach to new markets, brands, or business models
  • Business-specific, user-friendly tools with AI to boost marketing and merchandising

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Apps and extensions to expand your commerce capabilities.

Choose from thousands of free and premium apps and extensions in the Commerce Marketplace to customize all aspects of your business. There’s everything from back-office integrations with ERPs and order management systems to customer experience solutions like marketing and customer service.

Visit Marketplace

Marketing extensions

We help global brands do big things. | T-Mobile logo

5% increase in conversion rate. | Coca-cola logo

50% increase in traffic year-over-year. | krispy kreme logo

Nearly doubled brand conversion rates year-over-year.

Questions? We have answers.

What is inventory management?
Inventory management refers to the processes a business uses to acquire, store, track, and ship items it sells. It involves managing a physical space (typically a warehouse) where inventory is stored, as well as the people and processes necessary for moving items through that space.
What is headless commerce?
Headless commerce is a commerce architecture that decouples (or detaches) the front end of your online store from the operational back-end layer that manages sales, website security, data processes, and business logic. The primary benefits of headless commerce are improved personalization across omnichannel touchpoints, scalability, and quicker time to market.
What are ecommerce product recommendations?
Ecommerce product recommendations are product listings on a digital commerce website that are customized for individual users based on behavioral data with the aim of driving product awareness, increasing average order value (AOV), and improving brand loyalty.
What is ecommerce ERP integration?
Ecommerce ERP (enterprise resource planning) integration refers to integrating your ERP system with your digital commerce store to increase efficiencies by syncing inventory, orders, customer data, and shipping details between your key business systems.
What is personalization at scale?
Personalization at scale means your business has the ability to personalize any and every customer touchpoint based on immediate context as well as previously observed behavior. The ultimate purpose is to present the most relevant and personalized experience possible every time, in real time.