Adobe Commerce — Magento
Exceptional commerce experiences for extraordinary growth.
Adobe Commerce is a composable ecommerce solution that lets you quickly create global, multi-brand B2C and B2B experiences, all from one platform. Use it to deliver lightning-fast, personalized storefront experiences that boost sales, traffic, and conversions.
Explore the capabilities of Adobe Commerce.
- Personalized commerce
- Digital storefronts
- Composable platform
- Scalable operations
- B2B commerce
Personalized commerce journey that drives sales.
Activate your commerce data to tailor every customer interaction and deliver a seamless experience that sets you apart.
- Create and personalize product assets in seconds using streamlined merchandising workflows and generative AI services, such as Adobe Firefly and Adobe Express. Increase conversion rates by matching customers to products faster with personalized search, category merchandising, and product recommendations powered by advanced Adobe AI.
- Automatically share rich, real-time commerce data with other Adobe Experience Cloud solutions to further personalize campaigns and boost loyalty and sales.
- Activate sophisticated Adobe Real-Time CDP audiences in Adobe Commerce to personalize your storefront content, related product rules, and promotional offers for each customer.
Lightning-fast digital storefronts.
Create memorable commerce experiences with high-performing online storefronts and generative AI-powered content creation tools.
- Launch your site quickly using prebuilt storefronts with integrated commerce functionality — including product listing pages, product detail pages, cart, and checkout.
- Increase organic traffic and conversion rates with a storefront architecture that starts each page with a Google Lighthouse score (LHS) of 100 out of the box. This optimizes web development and reduces the time and costs of incremental performance improvement.
- Give everyone on your team the ability to create web content in minutes using Microsoft Word or Google Docs and generative AI-powered tools.
- Continually optimize your storefront with user-friendly native A/B testing tools.
Simplified development. Faster time to market.
Empower your development team to innovate faster with an API-first, composable platform that is easy to extend and integrate.
- Save months of development by starting from a strong foundation of composable business services that natively work together to support your ecommerce goals.
- Easily integrate with the rest of your tech stack through comprehensive APIs, extension points, developer tools, and runtime services.
- Maintain business flexibility in your commerce application with the ability to quickly add, remove, or change business services as needed. You can also extend the application with new capabilities — and without incurring technical debt.
Limitless growth with scaled operations.
Operate confidently with a global, secure, cloud platform — designed for enterprise scale and growth.
- Ensure smooth peak sales events with support for unlimited traffic and the ability to process over 200,000 orders per hour.
- Grow your sales with a catalog service that handles millions of SKUs, thousands of catalogs, and a wide range of complex product types.
- Expand to new markets, brands, and business models — including B2C and B2B — with a central view of your business from a single platform.
- Easily identify and execute new strategies for growth by analyzing sales, product performance, and customer data using pre-built dashboards and data visualization tools.
A comprehensive platform designed for B2B.
Expand your B2B business and increase sales and loyalty with an always-on digital sales portal and tools to enhance seller productivity.
- Support complex B2B accounts, including multiple buyers, varying roles, and purchasing permissions.
- Offer personalized B2B buying experiences with customer-specific catalogs, pricing, payment options, and targeted promotions.
- Streamline B2B purchasing through quick ordering options and automated purchase approval processes, while reducing your call volume with self-service account management.
- Operate a range of business models from a single platform beyond just B2B — including direct- to- consumer and B2B2C or B2B2B sales through channel partners.
- Enable your B2B sellers to negotiate quotes entirely online and directly assist customers with configuring and completing their digital transactions.
Dive deeper into how Commerce drives sales.
Integrate with these Adobe solutions to unlock even more use cases.
Adobe Commerce + Adobe Experience Manager
Create immersive experiences and accelerate content creation with an easy-to-use commerce catalog and a visual editor. You can also use AI to produce thousands of asset variations at scale.
Adobe Commerce + Adobe Real-Time CDP
Enrich customer profiles with commerce data in real time and get a complete understanding of each customer’s journey.
Adobe Commerce + Adobe Target
Optimize every aspect of your storefront experiences with A/B and variable testing. Use personal data and technical data — such as browser, location or device ID — or import other owned data source to create nuanced audiences and segments for timely, targeted offers.
Adobe Commerce + Adobe Journey Optimizer + Adobe Journey Optimizer B2B Edition
Contextualize journeys across channels and touchpoints based on real-time actions. Re-engage customers with abandoned carts, personalize offers, and upsell or cross-sell products to maximize customer lifetime value.
Adobe Commerce + Adobe Customer Journey Analytics
Gain deeper insights into your customers’ behavior with access to real-time commerce data. Track and analyze purchase patterns, make data-driven decisions, and find powerful new customer segments to optimize your commerce business.