Create a B2B self-service portal.

Expedite time to market.

Streamline the creation of B2B buying portals and digitize your ordering process with a robust set of features in Adobe Commerce. Custom requisition lists allow you to provide options for buyers to build, save, and adjust frequently ordered items for faster purchases. Buyers can also shop using established approval workflows and their preferred payment methods – including company credit – for multiple buyers. The result is a convenient, 24/7 purchasing experience for your customers that increases your sales and drives business growth.

Cultivate long-term B2B customer retention.

Expedite product discovery and drive larger B2B order volumes with AI-powered personalization tools such as search, product recommendations, and category merchandising. Adobe Commerce also lets you tailor content, promotions, and pricing to specific buyers, leading to increased conversion rates and repeat business. Additionally, our self-service sales portal empowers your customers to independently track shipments, view quotes and order history, access invoices, request returns, and manage buyers and permissions.

Expand revenue streams with new business models.

Broaden your market reach and engage diverse customer bases with support for B2B, D2C, B2B2C, and B2B2B business models — all from one platform. With native B2B and B2C functionality, a flexible catalog model, and support for parent-child account structures, you can embrace multiple sales models, strengthen customer relationships across different segments, and enhance long-term profitability.

Shifted 83% of customer orders online after establishing a virtual buyer portal.

Read more | Read more sealed air case study

Increased online revenue by 10x with AI-powered product recommendations.

Read more | Read more boehringer ingelheim case study

Expanded their product catalog by 200,000 products.

Read more | Read more maisons du monde case study