Limited by their tools and infrastructure, many businesses are struggling to unlock the full potential of digital commerce. To deliver breakthrough experiences that draw customers in and boost conversions, they need a platform that’s designed for scale and flexibility.

At Adobe Summit 2025, we announced a new ecommerce solution that reimagines the way merchandisers and developers build these high-impact commerce experiences. Today, we’re excited to announce the launch of Adobe Commerce as a Cloud Service — a commerce platform that empowers businesses to significantly increase conversions and expand faster across business lines and brands, while reducing their total cost of ownership.

What is Adobe Commerce as a Cloud Service?

Adobe Commerce as a Cloud Service is a full-stack, cloud-native ecommerce platform that enables your business to deliver exceptional experiences at speed and scale. The platform is designed with innovation and efficiency at its core, providing organizations with a high-speed storefront, advanced content creation supported by generative AI, a proven digital asset management solution, cutting-edge authoring technologies, and an industry-leading foundation for both B2C and B2B needs.

Because Adobe Commerce as a Cloud Service is built on a cell architecture, the platform has five key attributes that significantly reduce operation and maintenance needs — lowering your total cost of ownership.

1. Cloud-native — Scale to meet peak needs for traffic, orders, search, and more on a secure and distributed architecture managed by Adobe.
2. Always up to date — Effortlessly adopt new features and remain secure with updates that are automatically deployed to your environment.
3. Self-service provisioning —Simplify onboarding and support rapid innovation by globally provisioning production and sandbox instances in minutes.
4. Pre-configured — Get started faster with commerce services that are pre-configured to work together.
5. Composable — Easily add, replace, or extend core functionality with third-party services like ERPs, CRMs, search, payments, and tax systems using development accelerators provided by Adobe.

Increase traffic, conversion rates, and revenue.

Adobe Commerce as a Cloud Service redefines performance with an innovative Storefront that runs on an edge compute layer. Ultra-fast page downloads and Lighthouse scores of 90 or above support SEO improvements, grow your organic traffic, and boost conversion rates significantly — often leading to decreases in paid search spend. For example, one customer went from a performance lighthouse score of 26 to 91 by moving to Adobe’s Commerce Storefront.

Speed is just the start. Merchandisers can also craft immersive experiences without IT support using Adobe’s industry-leading visual editing and authoring tools. With generative AI, you can quickly create variations of copy and images. Paired with built-in A/B and multivariate testing tools, it becomes easy to continuously optimize your storefront experience. AI-powered search and product recommendations further enhance merchandising and accelerate product discovery. Together, these tools boost creativity and expand your ability to deliver personalized, seamless commerce experiences that drive higher conversions.

Learn more about Lovesac’s and  HanesBrands Inc.’s success with Commerce Storefront.

Fast track expansion across brands and business lines.

Enterprises seeking to increase revenue through a wider range of products often face a key challenge — scaling ecommerce catalogs to support rapid expansion. To solve this, Adobe is introducing a brand-new model for efficiently managing extremely large catalogs (coming soon). Adobe Commerce as a Cloud Service will be able to support up to 250 million SKUs in a single instance and 30,000 unique price points per SKU to meet even the most challenging needs of enterprises.

Using a flexible, rule-based catalog model, merchants can easily expand to new regions and brands from a primary catalog. This means product and pricing updates across a network of sites and millions of SKUs can happen in a matter of hours to keep pace with changing promotions and market demands. Adobe Commerce customers are already using these features to manage complex pricing needs, including supporting large dealer networks and tens of thousands of customer groups — all without custom development.

Reduce operational costs while driving innovation.

All Adobe Commerce services work together out of the box, while new features are delivered automatically to eliminate the need for upgrades and patching. This feature-rich and deeply integrated foundation speeds time to market without locking you into a rigid experience. Adobe also provides comprehensive extension points that developers can use to tailor the system to meet unique business requirements.

The included developer platform has tools to orchestrate APIs, extend native capabilities, and integrate with third-party services on a cloud-native runtime. Modern developer tools, SDKs, boilerplates, and a library of pre-built apps help customers innovate continuously without incurring technical debt.

Are you an existing Adobe Commerce customer?

Existing Adobe Commerce customers using Adobe Commerce on Cloud or On Premises products will continue to receive the same level of support as before, including access to new features, with no end date.

If you’re interested in moving to Adobe Commerce as a Cloud Service, review the migration guide to help you understand incremental or full-platform replacement. Adobe also offers tooling to accelerate data migration as well as a catalog of apps to replace existing extensions. Your account team can support you with putting together a plan tailored to your unique needs.

Now, with Adobe Commerce as a Cloud Service, you can fuel innovation to supercharge conversion and expand your business to new markets quickly — all while lowering your operational costs.

Surya Lamech is a Product Marketing Manager at Adobe with a focus on platform, scale, and extensibility for Adobe Commerce. Prior to his current role, he was a Principal Solution Architect assisting clients design and deploy engaging customer experiences built on Adobe solutions When he is not in the office, he's either on the soccer field with his boys, or out riding his motorcycle.

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