How Hanesbrands Managed Unprecedented e-Commerce Growth With Adobe Commerce  - S115

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  • Leo Griffin

    Leo Griffin

    VP of Technology and Global Head of Consumer Technology, Hanesbrands

  • Bruce Richards

    Bruce Richards

    Head of Industry Strategy – Consumer Goods, Adobe


Prior to the pandemic, Hanesbrands was seeing enormous growth and success in e-commerce sales – exceeding their expectations at the launch of Adobe Commerce in 2019. By early 2020 Hanesbrands stakeholders and Adobe were working to accommodate unexpected commerce volumes and provide exceptional experiences to their consumers

When the pandemic led to stay-at-home orders, Hanesbrands saw a significant surge in sales for its leisure apparel and this drastic growth trajectory meant having to accommodate even more volume than what was being discussed and manage the complexities of managing seven sites in different time zones…all while maintaining focus on the consumer.

Hear how Hanesbrands and the Adobe team worked together to address an immediate need and future-proof the business against unexpected disruption.

Industry Focus: Commerce, Consumer Goods, Manufacturing, Retail, Distribution/Wholesale

Type: Session

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