Closed captions in English can be accessed in the video player.
Nordea Bank’s Journey to Power Customer Engagement
Speakers
-
Head of Customer Engagement, Nordea
-
Head of Data Products and Marketing Technology, Nordea
Featured Products
No resources available for this session
Session Resources
Sign in to download session resources
About the Session
Delivering personalized, real-time customer engagement at scale is challenging for most financial services, especially when managing millions of customer interactions across various services and touchpoints. Join Jorge González Flores, Head of Data Products and Marketing Technology, and Maria Magi, Head of Customer Engagement, as they share how Nordea Bank has taken first steps towards optimizing customer interactions with Adobe Journey Optimizer to unify data and facilitate personalized journeys across multiple channels while maintaining security and compliance standards.
Key takeaways:
- How Nordea Bank overcame challenges with legacy systems in a heavily regulated environment
- How they currently use Journey Optimizer to create cohesive and more personalized experiences across mobile, web, email, and advisory channels
- Measuring success and results in increased engagement rates, and more efficient marketing operations
Industry: Financial Services
Technical Level: General Audience
Track: Customer Journey Management
Presentation Style: Case/Use Study
Audience: Campaign Manager, Digital Analyst, Digital Marketer, Marketing Practitioner, Marketing Operations , IT Professional, Marketing Technologist
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.