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Global Consistency with Marketo: Scale Across Workspaces, Languages & Teams
Speakers
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Sr. Marketing Operations Specialist EMEA, MSA Safety
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Principal B2B Marketing Automation Consultant, Chapman Bright
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About the Session
In today’s connected world, global marketing teams must deliver personalized, consistent, and impactful campaigns across regions and languages. Learn how to structure and optimize your Adobe Marketo Engage instance to achieve global consistency while empowering localized marketing efforts and maximizing your use of Marketo. Based on experience in multiple multinational organizations, Zoe and Katja discuss which solutions work well for different use cases. Examine architecture, data compliance, and user enablement to help you manage Marketo for global success. Get practical tips, expert insights, and actionable takeaways to help you create a cohesive marketing ecosystem that works globally and locally for all businesses.
Key takeaways:
- Combining global consistency with local flexibility with a Center of Excellence
- Maintaining data integrity across borders
- Optimizing your instance structure to suit your organization
Industry: Industrial Manufacturing
Technical Level: Intermediate to Advanced
Track: B2B Marketing
Presentation Style: Tips and Tricks
Audience: Campaign Manager, Digital Marketer, Operations Professional, Marketing Practitioner, Marketing Operations , Email Manager, Marketing Technologist
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