Wrangling Data for Scalable Marketing Workflows with Marketo Engage

ON DEMAND

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About the Session

Unlock the full potential of Adobe Marketo Engage as a central hub for orchestrating marketing workflows and wrangling complex data sets to deliver personalized, omnichannel experiences. Discover strategies for building a strong data foundation, ensuring seamless data flows, and turning disparate inputs into actionable insights. Learn how to leverage tools like Adobe Experience Platform to create unified customer profiles that enable real-time personalization at scale. Whether you’re optimizing campaigns or future-proofing your architecture, learn how you to drive better engagement and get measurable results.

Key takeaways:

  • Building a pipeline of clean, actionable data to enable scalable personalization across channels
  • Strategies for wrangling data within Marketo Engage to unify profiles and improve personalization efforts
  • Workflows that streamline marketing operations and ensure data readiness for omnichannel engagement

Industry: Financial Services

Technical Level: Advanced

Track: B2B Marketing

Presentation Style: Tips and Tricks

Audience: Digital Marketer, Operations Professional, Marketing Practitioner, Marketing Operations , Email Manager, Marketing Technologist, Omnichannel Architect

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