Pitch Perfect: Winning the Marketing Budget Conversation

Securing and maintaining a marketing budget isn’t just about making the ask. It’s about proving value and building trust across your organization. To do this effectively, you need a strategy that ties your initiatives to revenue impact while ensuring alignment and scalability. Learn about tools and insights to prove marketing’s impact and secure leadership buy-in. Discover how to position your team as a key contributor to revenue, retention, and efficiency.

Key takeaways:

• Prove marketing’s role in achieving business goals by showing the direct impact marketing has on what matters most to leadership
• Showcase marketing’s impact on revenue by demonstrating how marketing directly contributes to sales and business growth
• Show how marketing indirectly impacts customer retention, loyalty, and brand perception while improving operational efficiency to streamline GTM initiatives and drive revenue growth

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Industry: Education, Financial Services , Media, Entertainment, and Communications, Retail

Technical Level: General Audience

Track: Workflow and Planning

Presentation Style: Tips and Tricks, Thought Leadership, Value Realization

Audience: Campaign Manager, Marketing Executive, Operations Professional, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Marketing Technologist, Team Leader