Adobe Analytics: Using Advanced Metrics to Level Up Your Reporting

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Adobe Analytics: Using Advanced Metrics to Level Up Your Reporting - OS115

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About the Session

Calculated metrics are one of the most flexible tools available within Adobe Analytics. While you can use this tool to create metrics as basic as a conversion rate, you can also go deeper and create statistical tests, set benchmark values, and even help fill in lost data. Discover the advanced metric settings in Adobe Analytics, including how to use non-default attributions, nesting functions, and metrics as a filter.

Key takeaways:

  • Why your company should dedicate time to creating calculated metrics
  • How to create advanced metrics by using functions and non-default attributions
  • Best practices for using metrics in Analysis Workspace

Industry: Consumer Goods, Retail

Technical Level: Intermediate to Advanced

Track: Analytics

Presentation Style: Tips and Tricks

Audience: Digital Analyst, Data Practitioner

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