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Driving Marketing Agility and Scale: Transforming your Content Supply Chain with AI
Speakers
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Vice President, Adobe GenStudio Strategy and Product, Adobe
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Head of Brand Creative, Prudential Financial
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VP - Head of MarTech Strategy and Product, Prudential
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Director of Product Management, Adobe GenStudio for Performance Marketing, Adobe
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About the Session
Marketers everywhere are feeling the pressure to deliver impactful campaigns faster and at greater scale. This Strategy Keynote explores how marketing organizations can transform their end-to-end content supply chains to optimize efficiency, break down silos, and enable agile marketing. Traditional approaches just aren’t enough. Discover how modern AI-driven tools are empowering teams to accelerate on-brand content creation while streamlining workflows, boosting campaign effectiveness, and meeting burgeoning content demands.
Technical Level: General Audience
Track: Workflow and Planning, Content Management, Content Supply Chain, Generative AI
Presentation Style: Thought Leadership
Audience: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Web Marketer, Marketing Practitioner, Marketing Operations , Content Manager, Designer, Email Manager, Marketing Technologist, Social Strategist, Team Leader
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