Adobe GenStudio for Performance Marketing Innovations and Roadmap

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Closed captions in English coming soon.

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Speakers

  • Nichole Giamona

    Nichole Giamona

    Director of Product Management, Adobe GenStudio for Performance Marketing, Adobe

  • Ed Kennedy

    Ed Kennedy

    Manager, Product Marketing GenStudio for Performance Marketing, Adobe

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About the Session

Demand for marketing content is expected to grow 5x in the coming years but 59% of marketers report that their creative teams and agencies can’t keep up with the demand for content. Adobe GenStudio for Performance Marketing bridges this gap by empowering marketing and creative teams to deliver on-brand, personalized, and high-performing campaign content at scale. Learn about the latest GenStudio features and our 2025 roadmap, including how Adobe’s own marketing organization has gone from “playground to production” using GenStudio for Performance Marketing. 
Key takeaways:

  • Innovations launched at Summit to address content velocity and personalization
  • An exclusive preview of the 2025 product roadmap to stay ahead of future trends
  • Innovations from the Adobe ecosystem of technology, solution, and agency partners

Technical Level: General Audience

Track: Content Supply Chain

Presentation Style: Case/Use Study

Audience: Digital Marketer, Marketing Executive, Web Marketer, Marketing Practitioner, Business Decision Maker, Email Manager

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