Marketer reviews site optimization results and engagement insights

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Adobe Experience Manager Sites Optimizer

Automate website optimization with generative AI.

Maximize your business impact by automatically detecting and deploying website enhancements. Using generative AI and multiple monitoring technologies, you can increase site traffic acquisition, engagement, and more with Experience Manager Sites Optimizer.

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Actively identify website opportunities and act on them quickly — all within a single tool.

Improve site traffic acquisition, engagement, and conversion.

Leverage AI agents to collect, analyze, and prioritize data and insights to optimize the site experience based on real-time user engagement, paid and organic traffic signals, and site performance information.

Identify potential high value pages that are currently underperforming with low traffic and high bounce rates.
Actively detect and get notified of gaps in accessibility, compliance, and security standards.
Estimate the impact each optimization will have on your site experience to drive the most value.

A coffee website, AI-identified opportunities, and a one-click implementation button

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AI analysis of a coffee ad with optimization suggestions

Solve core site challenges through suggested enhancements.

Get generative AI-powered prescriptive recommendations for website code and content enhancements to implement acquisition and engagement opportunities.

Develop more effective content strategies with brand-consistent guidance to improve engagement.
Generate deployment-ready code and configurations to improve the site experience.

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Implement fixes with a single click — and prove success.

Reduce dependence on development resources or additional teams by implementing code and content enhancements directly within Experience Manager Sites Optimizer.

Deploy code and content in the appropriate repositories to ensure consistent implementations.
Get to market faster with site optimizations by eliminating manual workflows.
Understand and share the impact of optimizations with an insights report that automatically summarizes the effects of optimization efforts on key metrics.

An ad and an AI-suggested variation with its conversion numbers

Learn more about Adobe Success Studio.

Content as a Service v3 - Success Studio - Thursday, February 13, 2025 at 09:21

Learn more about Adobe Experience Manager Sites Optimizer.

Content as a Service v3 - adobe-experience-manager-optimizer - Wednesday, March 12, 2025 at 16:20

Have questions? We have answers.

Who is Experience Manager Sites Optimizer for?

Experience Manager Sites Optimizer is for marketing teams, product owners, and business owners who are responsible for directly managing web experiences.

What is Experience Manager Sites Optimizer, and what does it do?

Experience Manager Sites Optimizer provides marketers and product owners with a single application that allows them to automate the identification and diagnosis of issues around site traffic acquisition and content engagement while also recommending solutions and providing the ability to directly fix these issues within the application.

It leverages the following framework:

Auto-identify: Continuously analyze performance data to anticipate and detect opportunities to optimize the web experience.
Auto-suggest: Leverage models trained on Adobe Experience Manager data and content to propose solutions that will substantially improve areas of low performance or conversion.
Auto-implement: Implement proposed solutions on behalf of customers with no technical expertise required.

How can marketers benefit from Experience Manager Sites Optimizer?

Marketers typically work with multiple tools and different teams in order to surface and prioritize issues that are impacting their web experience performance. Even once they identify these issues, the actual implementation of a solution can take weeks or months due to the need for technical expertise. This slows teams down and reduces the impact they can drive through web experiences. With Experience Manager Sites Optimizer, marketers can get these issues identified and prioritized within a single application. They can then execute fixes directly within the application, without the need for technical expertise.

What problems does Experience Manager Sites Optimizer solve?

Experience Manager Sites Optimizer reduces the need for numerous manual workflows and collaboration points between marketing, data analysis, SEO, web development, and content teams by bringing everything into a single application.

What makes Experience Manager Sites Optimizer different from other solutions?

Experience Manager Sites Optimizer is able to detect and diagnose issues across a breadth of topic areas – impacting SEO, engagement, accessibility, security, and more. Most solutions in the market typically focus on only one or two of these. In addition, only Experience Manager Sites Optimizer can directly write the code and content fixes into the website without needing separate teams involved.

When will Experience Manager Sites Optimizer be available?

March 2025.

How do I access Experience Manager Sites Optimizer?

Experience Manager Sites Optimizer is a standalone application. It can be accessed via the main Adobe Experience Manager console.

Where can I deploy Experience Manager Sites Optimizer? (e.g. cloud, integrations)

You can deploy Adobe Experience Manager Sites Optimizer with all Experience Manager cloud implementations, including Edge Delivery Services, Cloud Service, and Adobe Managed Services.

How does Experience Manager Sites Optimizer work?

Experience Manager Sites Optimizer uses performance monitoring technology to surface issues with the web experience. It then provides recommendations and enables businesses to execute those recommendations.

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Continuously optimize your sites with Adobe Experience Manager Optimizer.

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Detect and deploy website improvements using multiple monitoring technologies and AI to increase website traffic and conversions.

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2025-03-18

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