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The True Cost of a Failed Implementation
Speakers
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Chief Strategy Officer, GNW Consulting
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About the Session
A failed implementation isn’t just an inconvenience — it costs real revenue. Poor execution and misaligned tools disrupt pipelines, overwork teams, and create long-term scalability issues. We’ll break down what’s at stake, why these failures happen, and how to stop them before they derail growth. Find out the true cost of failed implementations with real data showing their direct impact on revenue.
Key takeaways:
- Identify the biggest inefficiencies that drain resources and slow down go to market execution
- Uncover the warning signs of a failing implementation and how to correct course
- Learn how to avoid the most common mistakes that cause tech debt, slow adoption, and missed revenue opportunities
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Industry: High Tech, Industrial Manufacturing, Telecommunications
Technical Level: General Audience, Intermediate, Advanced, Intermediate to Advanced
Track: Workflow and Planning, B2B Marketing , Customer Journey Management
Presentation Style: Tips and Tricks, Thought Leadership, Value Realization
Audience: Marketing Executive, Marketing Practitioner, Marketing Operations , Business Decision Maker, Marketing Technologist
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