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The Future of Adobe Workfront

Speakers
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Director, Product Marketing, Workfront, Adobe
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Sr. Director, Product Management, Adobe
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About the Session
Join Adobe Workfront product leaders to get a sneak peek of the future of strategic planning and workflow in what is the most attended session for Workfront at Summit — now in a condensed online version. Learn about the team’s focus on themes that align with a mission, customer needs, and market opportunities. These themes address business capabilities across the entire marketing lifecycle — all with an AI-first approach to automate work, simplify user experiences, and boost productivity.
Key takeaways:
- Learn how Workfront powers Adobe’s Content Supply Chain Solution to unlock content velocity and personalization beyond human scale
- Gain deep insights and visualize the marketing lifecycle by unifying operational data, taxonomies, and systems across the enterprise
- Unlock critical capabilities for digital agencies to manage work and delivery of world-class client services
Technical Level: General Audience
Track: Workflow and Planning
Presentation Style: Thought Leadership
Audience: IT Executive, Marketing Executive, Project/Program Manager, Product Manager, Marketing Operations , Business Decision Maker, People Manager, Team Leader
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