Closed captions in English coming soon.
How Marriott Manages a Global Perspective with Local Activations
In-Person On-Demand Session
How Marriott Manages a Global Perspective with Local Activations - S806
Speakers
-
Director, Marketing Capabilities, Marriott
-
Sr. Director, Global Campaign Operations and Orchestration, Marriott
-
Director, Product Marketing, Workfront, Adobe
Featured Products
No resources available for this session
Session Resources
Sign in to download session resources
About the Session
Navigating the complexities of managing over 30 brands and 17 products globally requires finesse and innovation. Marriott seamlessly integrates global strategies with local activations, ensuring brand consistency across various geographies and teams. Join Richard Whitehead as he chats with Hilary Cook, Frank Biggerstaff, and Katie Calver from Marriot and share Marriott’s expert tips on maintaining a global perspective while executing effective local activations. Learn how Marriott manages cross-brand, cross-geo, and cross-team coordination while keeping consumer-facing efforts cohesive and connected.
Key takeaways:
• Marriott’s strategies for balancing global perspectives with local activations
• The role of workflow automation and marketer’s experience
• Techniques for transforming vast amounts of data into actionable intelligence that enhances consumer experiences and drives success
Technical Level: General Audience
Track: Workflow and Planning
Presentation Style: Case/Use Study
Audience: Campaign Manager, Marketing Executive, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker, Marketing Technologist
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
New release
Agentic AI at Adobe
Give your teams the productivity partner and always-on insights they need to deliver true personalization at scale with Adobe Experience Platform Agent Orchestrator.