[Music] [Richard Whitehead] Welcome, everybody. We're excited to be with you this afternoon. As you probably saw from this slide, this is not the online session, even though that's the session number that's up here. So you're in-person, so that's awesome.
How's everybody doing? Okay. That didn't go too well.
How's everybody doing? There we go!
What does your shirt say? - C'est la vie? - C'est la vie? I love it. So by way of quick introduction, I'm Richard Whitehead. I'm the Director of Product Marketing for Workfront. I'm joined by Paul Vaughn. You want to introduce yourself? [Paul Vaughn] Sure. I'm Paul Vaughn.
Head of Product for Workfront. And just excited to be here and talk with you about where we're going with this amazing product. So are you excited about that? Wait, wait. She's super loud.
Yeah. And I don't have a good arm. We've done a lot of fun things over the years with Workfront. If you've been part of our family, which I consider you all family, we've done some fun things over the years. We've given away a Vespa. We've-- All kinds of crazy things. And this year, with these lions, I think it's probably been the most that anybody's wanted. One of our staff members almost lost an eye today. So please be kind in the booth.
We're going to talk about the future of Workfront. I'm going to give an upfront discussion about the future of Workfront. Some of this you've already heard about before in the world of work. The world of work is constantly changing. We know that we're adapting to being out of the office, being in the office. I got to go back to the office. I got to work from home. Talking to one of my colleagues today, they have like three houses across the US that they spend different times in those different places. So work is changing, work is evolving. My 13-year-old daughter does different things than I used to do at that age, and she's doing her homework with her mobile phone, and I think she's texting and getting mad at her because she's over there moving her thumbs a million miles an hour. But we're having to deal with all of those challenges across our organizations, whether it be age differences or it be work styles, all of that is changing. As we go into this session, this is the slide I always don't really like but just know that we're going to be talking about the future of Workfront, which means we're going to be talking about capabilities that are coming in the product that aren't there yet. Some of these screens are simulated. Okay? So just like in your mirror, some of these objects are closer than they appear.
That's the same thing of the slides that we're going to show today. So like I said, I'm going to take you through a few things upfront, and then Paul will take you through some of those core capabilities of Planning and Workflow, and then I'll finish it out for the session.
All right. So let's dive into this. I just realized they didn't click the little button to tell me to start. Okay. So one of the biggest problems as marketers is anybody in any organization, we have to create content at massive scale. And if you think about content, content can be a lot of different things. For some organizations, that's really flashy flyers or banner ads and those kinds of things. For some of our financial partners, that could be a mortgage application. Right? It could be a schematic. I come from an engineering background, and where I worked before, schematics were considered content. So when we talk about assets and content, we're talking about all of those types of things. If you think about in this case, with physical goods, like in a retail store, or Paul used to work for one of these organizations where he's producing jackets and fly rods-- Fly rods. Tell us where you worked, Paul, before. It's Orvis, L.L.Bean, Lands' End, all of them. So all the cool companies, right? All the cool companies. I worked for ones that weren't quite so cool. But you have products. Right? And maybe you have eight different products. Those products quickly grow as you have to get them into different channels. Some of those channels are virtual. Some of those channels are physical. And you quickly start seeing here, I've got 120 different assets that I'm worried about. If you're a global company like most of you are, you have multiple languages that you have to support. And then you add on to that different variations of that content. Look how quickly this is adding up. I'm a math minor. And so if you think about these in factorial, it grows very, very quickly. And so in this case, we're at 12,600 assets, but you usually do more like 10 variations. And then you have to get them out into the market and refresh them, and it's maybe three times a year in that quarterly or every three or six months that you're putting that out, but more than likely, you're doing them every single month.
Look how quickly we've gone from eight to almost half a million.
And I'll bet you that that's not even close to what you're doing, because probably you have even more than that. This explosion of content isn't slowing down. When I was first in the industry, I had a hard drive, and I thought it was so big.
Anybody have one of those? Right? Thought that hard drive could never be filled up.
Right? And guess what? It did. I think even Bill Gates said something like, "You're never going to need more than 126k of memory." Right? Look at this, 47 exabytes in 2021 has grown to 155 exabytes. Just stunning to think about all of that content. And because it's not slowing down, we literally are in a content crisis, because we're not able to keep up. And so I refer to this as the spaghetti slide. Right? Part of my background is in architecture, and I remember in architecture they said, don't-- You all right? It's all good. Just want to make sure.
But you didn't build the sidewalks first. You just let people walk where they're supposed to go, and then you put a sidewalk there. The problem with that, of course, is people walk wherever they want, and you don't get a common path. If you're not part of an organization for a long period of time, the traditional or tribal knowledge that people have is hard to know. So, Paul, how long have you been here at Adobe? - Six weeks. - Six weeks.
- It's funny-- - Don't tell anybody. Just yesterday, he said it was-- I'm supposed to know what I'm talking about, Richard. Paul is actually phenomenal. He used to be a customer of Workfront as well. So he doesn't have all the tribal knowledge about all the different people he needs to talk to. That happens with us all the time. An organizational part of the organization changes or a process changes. All of this creates chaos. It creates this content crisis. And when that happens, guess what? Things break. Low adherence to brand standards. Right? Something comes out and Richard thinks he's really cool and I got Firefly. So guess what? I'm going to put a lion on a rocket going to the moon, and that's our new campaign. What does creative think? Nah. That's not our new campaign. Because I have the tools, I think that I can take the brand and do whatever I want with it. That's not what you want with your content.
Other things happen where you have something like time-consuming reviews and approvals.
What do you think the average number of reviews an asset goes through? The average number of reviews for an asset is over 20.
Now think about that.
An asset goes into the system and it gets reviewed 20 different times. My goodness. Talk about a waste of time. Isn't there a better way? And there is, and we're going to show you.
All right. And if this is not enough, there's even more pain to the organization. Disjointed execution within internal and external teams, manual and fragmented workflows. So what used to feel like it's really going smoothly, all of a sudden just comes to a screeching stop, because there's some manual process. One of the companies I worked for not too long ago still had job jackets.
Yeah. It seems like-- I don't know if everybody heard that. Oh, my gosh! Yeah. Difficulty aligning plans and the execution of those plans, and even technology roadblocks. Right? Who thinks they have the most MarTech tools in their stack? As Steve's talking about they submitted this cool artwork of all their MarTech stack, and it looks really cool, but guess what? It's hard to use because I've got to jump all over the place. And so that creates that challenge. We don't use 50% or more of the assets that we create. We don't use 50% or more of the technology that we buy.
There's a better way. And that better way is moving from disconnected plans to centralized plans, moving from this chaotic work process to streamline workflows and holistic views of what's happening in the organization, what's in flight, moving from latent and time-consuming reviews and approvals to things where we can do it in a unified way where it becomes more smooth. And so we don't have to track down people, in some cases, literally in the restroom. Right? Manual workflows that we have here can be prioritized and integrated with the rest of those systems, and AI is going to play a fundamental part in this journey.
So guess where it all starts? It starts with a plan. Okay? I'm a boomer. I admit it. A lot of boomer humor I could lay out on you.
Back in my day, that's how you know it's good boomer humor.
We had planners. Did anybody have a planner? They were cool. Right? Go to the store, you get your leather planner, got the stuff that was inside it. My wife had one that was all flowers and I was looking for the one that was Star Wars, but they didn't have one. Right? But you had different inserts. Guess what? Everybody plans.
So what I want to make sure you understand is that Planning is not a unique process for a limited group of people, it's for everybody. Okay? And so it starts with centralizing Planning and optimizing those workflows. We see this in, I know this is a little bit Pollyanna and you're seeing it here from a super slick, it's like when I get my Christmas tree lights out at the beginning of December, they're usually all tangled up and that was the chaos and then I get it all stretched out and nice. So strategy and planning, being able to work through those processes. Then it goes into work execution. Who's going to do the work? How is it going to be done? And then finally, delivering that content. If you didn't get a chance to listen to Hilary from Marriott, I highly encourage you to go back and listen to the keynote. There's also a session later today that some of the people on our team are going to talk about. One of the phrases that she used is from intake to end market, and I love that. And that's what you need to be thinking about in this process.
We tie tightly into Adobe GenStudio into the content supply chain. We're, in fact, the first pillar that you see there in Workflow and Planning. And that Workflow and Planning leads to those other pieces, the creation and production, asset management, the activation and reporting and insights, all layered into this GenStudio Foundation. There's another session that was given about GenStudio, and the cool part about GenStudio Foundation is now all these technologies can have a common interface, a common way to interact with the applications. Things like brand service can be surfaced in GenStudio Foundation so that every single application and pillar can use that. There are modules for very bespoke use cases. So in the case of GenStudio for Performance Marketing, this is for paid media. So getting information out into LinkedIn or other paid media channels. We're coming out with creative production and scaled content and social. And all of that is underpinned with these AI platforms, with this AI foundation, and I'm going to talk about how that comes into Workfront.
So before I turn it over to Paul, really important for you to realize. Workfront, and when, I think it was three years ago, looking at Lauren. Where is Lauren? There she is. When Lauren was up here two or three years ago, she had a slide that showed the lion from a cub growing up.
We're pride now. We have a whole big family. And so that pride is building the marketing or the operational system of record. Isn't it sad that we have systems of record for pretty much everything? We have finance systems of record. We have HR systems of record, but we don't have work systems of record. Why? Our most important asset in our organization are people and the work that they do. So we should be tracking that, and that's what Workfront helps you do. It's three distinct but connected capabilities. Planning, centralized planning, centralized campaign management. Workflow, execution of the work, the stuff that you're using today in a heavy basis for things like review and approval or resource planning. And then automation and integration so that you can pull in other sources, other applications, or automate that process through the entire work channel. Now underpinning all of that, of course, is the Adobe applications, but it's also enterprise scale. It's secure. It's reliable. It's all the things you would expect from Adobe. So with that, let's dive into the first pillar, which is Planning, and I'll turn it over to Paul.
Thanks, Richard. Okay. So what we're talking about is building a Marketing System of Record, and Planning is that first pillar. So let's dive in just a little bit.
Nice animation, Richard. That's really cool you did there. Okay. But before we do, I want to talk about the challenges, and I want to see some head nodding and maybe some T-shirt tossing. Are we T-shirt tossing? Okay. So these are the challenges. We went over that spaghetti slide. We talked about the complexity of your work is ever-increasing. If you're in any type of role that has anything to do with marketing, I think many of you are here in that role. Some are creative, some are operations. You feel this increasing in a big way. So the chaos of orchestrating that is just out of control and it's creating disparate teamwork, creating silos, it's creating a lot of dysfunction in your teams and your operations. And it's very difficult to be able to bring all that you need to bring together, your channels, your campaigns, and all that to make that happen. So who's feeling some of this? Anybody? Right. Oh, not very many. Oh, wait. Yeah. All of you. I just want to point out though we were rolling up these shirts and we're looking for rubber bands. This is creativity. We found the coffee sleeves. And then-- But then we had to brand them with, "Is it in Workfront?" stickers. - How about that? - I think it's pretty cool. We were very proud of ourself.
So if you're looking for something to do for a craft or something-- Yeah. I'm going to put them on Etsy, so they're going to be. The stickers are at the booth. Yes. We started tossing stickers, it just gets weird, it's like snowflakes, so we're not going to do that. Okay. So let's keep going. The other challenge is there's the lack of visibility. You don't know where the work stands. You have no idea or maybe you do, but it causes you to be checking and rechecking and jumping and finding people in the bathroom. Was that the example? Hey, where's my thing you were going to get done for me? Lack of visibility. Now there's lots and lots of tools on the market. We just talked about the marketing stack that you have. There's a ton of tools in the market. You can use them. They're not connected, generally speaking. And so you have to figure out how am I going to take information from here and get it here and then find out what's over there and then have that circle back around over to the first whatever it might be. And she needs a T-shirt, by the way, because she was brave enough to raise her hand about her marketing stack. - Right there-- - I gave a T-shirt over there. - Did you? - You got it. - Okay. No doubles. - No doubles. Yeah. Okay. So they're fragmented, disconnected. So we all agree we have challenges in this space. So what I want to talk about is why centralized plan management? Now we're talking about providing a holistic view of all of your content and your projects and your campaigns. But what does that mean? So when you start with a Marketing System of Record, a single source of truth, this is where you can build all of your content plans, all of your taxonomies. You can come together and agree upon what you're going to call something, what are the personas called, what are the products called and you're going to be able to make that happen. So you're going to be able to unite and then govern across all of Planning into execution, even in automation and then finally in analyzing that data. Okay. So let's show you a little bit of what this looks like. So records are created and planning. And by the way, this is 30,000 feet. So if you want more, we're going to have you go to the booth to talk a little bit more because we're going to move very fast. You're able to sort and find and filter specifically for what you're looking for and all because of that data was determined in the very beginning. Now if you want a little more information in that Planning table, which moves very quickly past there, you can click that and you can find your brief right there. So this is all in Planning. Did you see this yesterday in the keynote? Wasn't it amazing? Planning was the red thread through all of that. Planning made all of that happen. So if you're not a Planning customer, you're a Workfront customer, you're maybe Planning curious, let's talk and let's get you into a situation where this can fundamentally change how you're approaching your Marketing System of Record. Steve Wirig, are you here? There's Steve. Okay. This is the mastermind behind Planning. So he's pretty amazing. Of course, a lot of other people involved, but Planning is his and it's just a really amazing tool. I want to talk about in just a few minutes where we're going with that. Okay. So building on the launch of Planning, which took place last year, we're bringing some more things together. Now remember, this is a road map, although we have pretty great line of sight to all of these things. So we're bringing a greater continuity between Planning and Workflow or what we might be calling Workfront legacy. I don't know if I'd call it that or not. - Core. - But the core. Yeah. We're providing better ways to contextually flow from one planning campaign into the creation and linking all those projects. So that's all happening. And then finally, there's more automation services coming to help you. And this is something that we are looking forward to very, very soon.
Okay. I'm not going to say any questions. We don't want to do that. - Not yet. - Did we talk about questions? Did not. Let's talk about just really quick question. We're not going to be taking questions in here. It's such a large room, and we're going to run out of time. We want to invite you down to the booth. All of our experts are down there. They're going to answer in deep dive. They've got tons of demos to be able to show you, so head down there. Okay. So now we talked a little bit about the source, if you will, for the metadata service. So we look at Planning as and are developing this metadata service so it becomes your single source of truth. And those records now, campaigns, products and other aspects can be found inside of GenStudio for Performance Marketing. They can be found in assets and in insights. But this becomes that repository for that metadata service. So we're centrally managing those.
Okay. So this is a little deeper dive into those campaigns, the products, and the personas. So you get to see this. This is exposed in GenStudio for Performance Marketing, and you'll be able to find all of that metadata that you started off with in Planning. And you'll be able to see some of it here to be able to capture that context when you're working in those particular tools.
Okay. So let's move on to Workflow, the second pillar, if you will, of your Marketing System of Record, the core of execution.
Okay. So when we talk about the streamlined execution for all projects and campaigns, this is what we mean in Workflow.
I'm not going to ask the question. But in this room, we have Workfront champions. We have people who've been on Workfront for a long time. And we have a lot of people who are Workfront curious. So they don't know a lot about it. And they're here. We've taken a lot of questions at the booth about what is this thing, and how can I use it? So we have a lot of people in this room. So I just wanted to give an overview of what we're talking about. So connected workflows allow the strategy definition and the project kickoff to happen all the way through execution and out to reporting. So it's streamlining that faster time to market and fewer deadlines are missed. All of that's happening right here in that Workflow execution.
Uh-oh. I don't want to crush that. Okay. Thank you. So this is what it looks like here.
So we're able to go in and look at all of our campaigns. We can filter, look at all what's at risk...
And be able to get all of our information, looking right into the project...
Being able to comment and make updates right there inside of Workflow. So this is just a little quick overview of what's happening there. Okay, so now let's talk about what's coming in Workflow.
We know that the...
Workflow part of Workfront has served Project Managers really well for a long time. We're going to dive into some more things on priorities in just a minute. But what is coming are, and you saw this a little bit, it was more AI capabilities than we've had before. So we talked about the Project Health Advisor, the Co-pilot. And Richard's going to talk a little more about that in just a second. We're expanding our Canvas Dashboards to make our reporting more robust and to round trip what you're doing with your campaigns in a better way so you can see exactly how things are performing, where you're on track, where you're off track, and making that happen. There's a universal approval, review and approvals that we're launching this year that allows that same interface to work no matter where you are in that content supply chain ecosystem. We're working on more financial and resource management features that will be coming. And we can talk a little bit more about that. And then also Azure in EMEA. So that's coming as well.
Okay. So like we said a little bit earlier, we have been serving the Project Manager for a long time, and we still are. But the feedback that we got was sometimes that's a little more complex than what an individual contributor wants to see. A little too much, maybe, at once. Now Project Managers love all of that detail. They love to have that. But that can be often too much to work with an IC. So last year, we launched Priorities. And you can see you're able to come in and just see what is important to you to get your work done fast. So we don't have to click through and dive in a whole bunch to make that happen. Now so it's really quick to be able to see exactly what you need. But sometimes, people will say, "Well, that's great and thank you. This was our number one piece of feedback, by the way, on priorities. But I do want to get some more details." And so you can see there-- Let me go back. You can see there in there, we've added this right rail. So you can get the details very quickly of what you're looking for as an individual contributor. Very quick, very fast, and easy.
Now how many of you love a good list? A lot of list makers in this room, I think so. Yeah. Hallelujah for the list. Right? Okay. But not everybody likes a list. So we wanted to introduce another way to look at your work. And so that's what calendars are doing. The calendars, you can give your own styling and customize that. And some people just love to see it in that way. So we've made that available to you now in Workfront and in Priorities.
Okay. So how many of you like to work 365 days a year, 24/7? Love it. One guy. Don't give him a T-shirt.
No. No. No, we take work off. Right? We love to work hard and then we love to play hard, and then we come back. Now did the work stop while you were gone? It never seems to. I haven't had that happen. You get back, and you're just like, "Oh, my gosh. I got to get caught up. I got to know what's most important? What are the insights I need to know? Where are things at risk? What do I need to do?" So we've added this Catch Me Up feature that allows you to go in and say, "Okay, what is most important for me to focus on and be able to get right back to the work that matters fast?" So really, really fun.
Okay. So now we also know and have heard that people like to organize their work. Imagine that. It goes back to that old planner days where you like to put things in the buckets that we want. So now we've made groupings, or prioritization buckets, we call them. And you can go and prioritize how you want to work, so making that work make more sense to you. And everyone's individual. So however you want to do that, drag and drop, organize, however you want to make that happen. Again, this is all about making that, helping that individual contributor on your team be able to work faster and smarter and get to what they need to get to.
Okay. We also know that in order for an individual contributor to be successful, they've got to have the assets that are part of their project. So it could be documents, it could be do proofing, it could be things. Now we have those documents readily available to you and we can work with larger uploads than we have before. And it's all real-time. So it's under real-time presence. So you're not thinking, "Before I start back from my vacation, before I start, do I have what I need to make this happen?" And there's no need to refresh anymore. So they're just all there in real-time presence, which is exciting. Now also, not all of us love to write really complex filter, schemas or whatever you want to call them to be able to make that happen. And so now we can use smart filters using AI to be able to help us speak in a natural language and type in a natural language and to say, "Show me late tasks," and then have those appear and make that happen. So no complexity. Again, just very easy to make that happen.
Okay. So that was rapid. That was 50,000 feet. I probably skipped a bunch of stuff in my notes. Forgive me. Like I said, we have experts at the booth. We have one more pillar that we want to talk about and that's really in the automation and integration space. I'm going to hand it back over to Richard. Good. I'm going to put this back on the remote. I don't know. I got really wild with the remote, I guess. Here we go. In fact, Paul, on the back of this shirt, what does it say? Say it louder. - [All] Work smart-- - There we go. Work smart, play hard. We don't want to work hard, we want to work smarter. Right? And so that's why this on the T-shirt. So I'm going to throw it over here. - We didn't coffee-- - We didn't even go for it. We didn't coffee mug that one. I wanted you to dive and go for it. We don't want to hurt anybody. All right. So amazing, amazing things that we're doing, obviously, in Planning and Workflow. That plan tied to the Workflow, and how do you get all of that together? Through Automation and Integration. Right? There's a lot of things that we can use for automation. We can use scripts. We can use iPaaS tools. Right? We can use APIs. We can use native integrations. Right? And so with Workfront, it's really important that you understand that we can do all of those things. And what's the value there? Let me just quickly describe that. If I'm integrating with Workfront, and if I'm an engineer, and I love APIs, then you can tie in directly with our APIs. And we're constantly refreshing those and making them better, so that you can integrate with third-party tools. Problem, of course, with the API integration is, if Richard goes away and I don't have that skill set anymore, guess what happens to this integration? What happens to the integration? - All right. - What happens to the integration? Yeah. It goes away. Someone needs a line over here though. You guys sisters like, you're just-- Who's yelling out over there? I like it. I like it. There you go. So it goes away. Right? And so they become a little bit fragile. The next layer of integration, as I mentioned, is native. Now native integrations, we're going to build those. We're going to build those native integrations for other Adobe applications. Why? Because we're Adobe. Right? You would expect that. And so we have native integrations for assets and some of those applications, that are in the stack.
Excuse me. I'm like 13 again. Third-party integrations are built through Fusion. Right? So many of you use Fusion, so those third-party integrations. Maybe you're integrating with Salesforce. Maybe you're integrating with other CRM application. Use Fusion because instead of the APIs, we're taking care of all that work for you, and we have literally hundreds of connectors now, including connectors into Adobe applications. Now the fourth one that I'm going to talk about is App Builder. Anybody use App Builder before? Nobody? So from a UI extensibility perspective, so if you're within Workfront and you want to have the ability to show that application's interface within the context of Workfront, previously, when we didn't integrate with the Adobe shell, you could do an iframe. Right? You could put an iframe inside a Workfront. In the new world, that's much more secure and scalable. You have to use App Builder to encapsulate or create that extensibility. So we have four ways to integrate.
Do any other vendors do that? Shake your head like this. No. And by the way, work happens on more than Monday.
Somebody got it. You got it. All right. Okay. So automating that end-to-end process becomes super critical. Those processes need to be simple. They need to be fast. Right? And I can leverage AI to generate those types of things such as campaign briefs that you saw in the keynote yesterday or to automate resource assignments. So one of our customers, that probably all of us have visited their parks, automates that process. So when intake comes in, they automate it down the stream to be able to say, I know what template to use and I know who to assign it to, and all of that can be done in an automated way. Automating those handoffs so that as you go down in that process, remember the spaghetti slide? Right? You don't want a spaghetti slide. You don't want it to stop here and then say, I hope somebody picks this up. Right? No. You want to automate that through the entire process.
And so we have native integrations for some of that. I talked about AEM Assets. How many assets customers out there? Yeah? Needs to be more.
And here's why. Because assets-- What do we say is the crisis? What's the crisis that we're faced with? Content. The asset. Guess what we integrate best with? AEM Assets. Content is king. Context is God. Okay? Because context adds all of those things to the rest of the system. And so integrating Workfront with AEM Assets provides much more automation, much more AI capabilities of the things that you saw in the keynote, but also things that Marriott's doing.
Here, you can map metadata. Everything has metadata. My favorite shirt, I'm a metal head, so you've seen the metadata sticker. Do we have some of those at the booth? - We don't. - Okay. Michigan's like, "No, don't talk about that." I have a few in my bag, so if you're really nice to me, I'll give you a metadata sticker. But metadata becomes that backbone, and Paul talked about that. And being able to take that metadata that you're working on a project and the assets assigned to that project, that data can flow with the asset. How much did it cost? What system was it built in? What channel is it being put in? And connecting that across even multiple AEM instances with that native connector.
As part of the road map, we're integrating with GenStudio for Performance Marketing.
So why is this cool? So take a look at this. I'm literally coming in in performance marketing. I'm going to approve something that I've created with Firefly, and I immediately send that request on, and I can send it off to approval.
Now Jason Barron, why don't you stand up here for a sec? I'm calling him out. This is Jason's baby. So he's down at the booth.
This stuff pulling across all of these different surfaces, because review and approval should be a common way to interact with the system. Right? So here, the review and approval can be fairly basic with GenStudio for Performance Marketing, but then you can pull it through into advanced flows of the approval. So additional context that you want to do, mark up the proof can be done right in Workfront. And so that tailored feedback gets built in with GenStudio for Performance Marketing. Multi-stage reviews and the planning data. Remember I talked about this before? Planning is not just for planners.
Say it with me. Planning is not just for planners. Planning is for everybody, and everybody plans. And so having that plan then show up here in GenStudio for Performance Marketing, that's why you see people get so excited about that metadata and pulling that through whether it's campaigns, products, personas, review and approval. These are all basic services that come from Workfront, and then you can extend them with the Workfront system.
Next, AEM Sites.
We just got a couple of people really excited. These guys are like, "Whoa!" I like it. Yeah. So this one, I'm also very excited about. So initially, we're coming out with AEM Sites integration. It's mostly about seeing your tasks within sites, and we know that's not enough. And so there's more that's coming soon. Kick off a review and approval process. Right? Makes sense. Right from insights. View comments and feedback and respond and don't have to context-switch. Right? It's exciting? Yeah. So think about this.
Stitches on a pillow.
I don't want you to Workfront. I want you to work.
Okay? Why? Because that's what we're talking about when we talk about work smarter and play harder. Okay? All right. What about Frame.io? Somebody's like, "Yeah. Yay!" The product manager for Frame is in the room so. No, Frame is an amazing application and Frame does a great job, especially with things like video. But it's enhanced even further to be able to take on additional file types. Frame.io V4 is a market leader, and we need to be able to integrate with that. So we have Frame.io V4 integration via Fusion. In future iterations, we're going to integrate that into the applications. So that Frame viewer will show up in Workfront, and that approval part will still be in Workfront, but the viewer will be consistent across all these different surfaces. So later this year and in early next year, you're going to see that coming out, but you can sync comments, you can sync the projects. The status of things can be done right here within Frame and back and forth between Workfront and Frame.
What else is coming? There's a lot more coming out.
Go to the booth and there's some great experts if you want to know more about some of these integrations. Creating workflows that allow you as campaign managers to generate those projects directly from a campaign or initiating with triggers. Fusion is also bringing in some AI capabilities so that you can use those prompts to even generate flows in different scenarios. Streamlining timesheet management. Nobody likes timesheets. Right? I hate them. Nobody wants to do a timesheet, but could we automate that process so that it's not as arduous and also not feeling like your big brother? And so that'll be coming soon. And then that last part, like I said, is the AI Assistant will show up in Fusion so that you can have that full context between the different surfaces.
You're taking a picture, so I didn't want to move my slide.
All right. It wouldn't be a great presentation unless I talked about AI.
When I was putting this together, my wife's like, "Why are you talking about Al?" She didn't actually say that. I just thought it was funny.
So AI is important, isn't it? It's critical.
When I talk to people about AI, sometimes people get a little nervous. We've all been part of the technology changes throughout the years. One of the first technologies I worked on was WordPerfect.
Yeah. She's like, "Oh, my gosh." I remember WordPerfect, everybody's got tear in their eye.
And guess what happened when we came out with word processors? I would go into offices that literally had tons of typewriters, and they would say, "You're taking my job away." I'm like, "Yes, I am, but I'm not taking your skills." So take your skills and apply them to new technology. Those same people went on to say, "Oh my gosh, I can do bolding, I can do margins, I can do all these things, I don't have to use whiteout." Right? - Yeah. - You're really dating-- - I'm really old. - Yeah. But you can get all that in the same context with AI.
And so the things that we're coming out with, I think are pretty amazing. The things that you don't want to do every single day or the things that you wish AI would do for you to help you understand what's happening in the system.
We know that putting sys stuff into Workfront is critical and important, but sometimes getting it out is hard. Right? AI can help you get it out of the system. So starting up there in the left hand side, I'm going to go into these a little more detail, but project health. Right? How do I understand really what is the health of this project? Somebody might be going in and saying, "The condition looks right, looks good, but the actual score of the project is not good." AI Reviewer. Talked about that review process. So now you can have like a mini you that's going around and saying, "I'm going to do a brand check, and you can have multiple brand checks with the AI reviewer." AI-Powered Request. I'm going to go into this one a little bit more detail. Experience Platform Assistant, it's a proof of concept that we're coming out with for integrating with AEP and other Workfront assistance. Marketing Copilot. So think about this. If you're using M365, what typically happens is you create all your documents in M365 and you save it, and even if you put it in SharePoint, somebody calls me up or text me, "I'm guilty of this with my own team. Can you send me the link for that again?" Right? "You send me the link." "Is the information accurate?" "No, it's not." "What version are you on?" "Oh, it's this different one." With the M365 Copilot, all of the Workfront information through the Adobe marketing agent will be surfaced in context.
That's worth it. That's worth it lying right there. - What do you think? - Let me get one. - Get one of those. - We're almost out.
Our pride is dwindling. How cool is that? All right. We keynote our experience with our latest additions on AI.
All right. And then Custom Agents. So being able to build your own agents and learn from you and the things that you're doing. But let's start out and talk about project health.
If you're a project manager, which many of you are, it's like, "Hey, guys, it's Friday. We just put your updates in the project." Right? Nathan, have you ever done that? Nathan's done that a ton.
- And what happens? - Nobody does. Or they put in there, it's like, "Richard, will you update the project?" I'm like, "Fine." Good to go. Green light. Right? That means nothing. But most of the updates that people put in there, they change the date or they do things like that. That means nothing.
In fact, it means it's actually not on track. And so with the Project Health Advisor, what we're able to do is look at different things that score, I'm just going to let this video play so you can see what's happening here. But I put on a prompt and I say, "What's happening with this project?" And there's, what's running late? What's the score? It's 65. How do I make that better? And so the AI Assistant comes in and says, "Hey, you know what? If you reassign all this work that Richard does because he never finishes, then it would get higher." And I can immediately go from a score of 65 to a score of 86. Now initially, these things were controlling that score. So some of those things-- One of the first questions I get is, "Can I change some of those scoring?" You will be able to in the future. But initially, it's going to look at resources, scope, schedule. Somebody goes into the project and they had 20 more tasks on a Friday, but the condition still looks right because of the dates lineup. That's not a healthy project. And so all of that can be done through the AI Assistant.
The reviewer, this is going to blow your socks off if you haven't seen it.
So again, I don't want to review things over and over and over again. So the AI reviewer streamlines that check, that pre-check, if you will, to be able to see if the assets associated with my project are actually looking good. So if I play this, I drag and drop my brand guidelines in, it creates a specific persona, and then I assign that AI reviewer to look at these different assets that are assigned to this project. So once I've requested that approval and chosen the AI reviewer instead of a person, it does that check and it comes up with a score-- And I know this is moving really quickly. But it comes up with a score, and I can quickly see what I may need to fix. Now some of those things I can fix myself. Other things, not fix myself, and I have to send it back to creative, and that's okay. But think about from a global brand perspective. Many of the global brands, they have an overarching brand, they have a country, they have a region, and then they have a specific target audience. All of those could be different reviewers, and you could automatically review the asset to see if it's on-brand.
Who likes finding requests? Queues. I hate it. Right? Think about AI with natural prompt. I can come in here and I can describe what I want. And then when it describes it, it's going to pull in exactly the type of request. I'm like, "Yep, that's the one I want, the quarterly marketing campaign." And then I can actually take the document that I may have written, that is the whole brief, and I can either drag and drop it in here, or I can upload it and it scrapes that document. And guess what it's going to do at the end? It's going to fill it out.
So now all of that gets pulled in and this form will automatically be filled out with all the information from that document.
Because there's two things that happen with briefs. Number one, they're not brief.
Number two, they're static. And so getting them into the system and making them dynamic now, all of that can be brought in and those records created. So I'm starting to build a Marketing System of Record. Guess what? And Lauren says this over and over, and she's really good at this, "You don't get a system of record without records." Okay? Now there's a lot more that's coming with AI. So I encourage you to go down to the booth. We're also in the agentic zone. You'll see workflow optimization. That's the Workfront's agent, and so go take a look at that. We're also going to be showing up in other parts of agents as skills. But I want to talk a little bit about how do you work with agencies and how do you work with, if you're providing client services. There's a lot of things that we're doing in this area as well.
And these apply not just to agencies and those service organizations, but even generally. Financial management, getting granular billing rates, multiple exchange rates if you're a global organization, detailed permissions. Right? And so being able to have that flexibility, again, from a global perspective and keeping things confidential. Those resource management and those staffing plans, we've enhanced that quite a bit, and you'll see that coming out. Reporting. Right? We need reports. We need to be able to get that information out. And then non-labor resources. At one point, we called this non-human resources. Nobody liked that.
But these are things that, cameras and conference rooms and studios and things like that.
So if we talk about a couple of these, for example, top-down staffing. So this new capability that you see the screenshot here is being able to create those planning of the resources needed from a macro view. Okay? And the benefits of this, of course, is that you can ensure all your resources are utilized and identified, and maybe not even think about needing to hire somebody. And what I mean by that is all of us in this room have more skills than we're actually in the job of. Right? You hired me because I had all these skills. Right? We hired Paul because he had a ton of skills and then now he's the Product Management Head for Workfront. Everybody thinks of him as a Product Management Head for Workfront. And if you put him in a box, you don't get the value of the rest of the skills that he has. And so as we start to unlock these capabilities, imagine a world where you could go in there and say, "I need somebody that is an animator." I bet you somebody in your organization is an animator. Why can't I find that? You should be able to find that. And then that makes people feel more valued. You do your best work when you know your role, you know it matters, and you're proud of your work. And this helps unlock that.
Those non-labor or non-human resources. Right? Maybe you have cameras. Maybe you have other studios that you need to schedule. There's a cost potentially associated with it. Maybe you even have something like a factory that you send things to print to or to produce. All of those can be loaded into Workfront as part of that project.
So the future is bright. I'm going to let Paul finish up here.
He stole my line.
I didn't say the shades. I didn't say you got to wear shades, though. Okay. Not at all. - See, I said it now. - I said it now. Okay. We are very excited about the future of Workfront. Are you excited? Is that what you're seeing? Yeah. It's very exciting. The team is working very hard. We're listening a lot to you. We're listening a lot to the feedback, what you need, what needs to happen. We've talked about the booth already, but I also want to just invite you to attend our frequent roadmap updates.
Find a user group in your area. I know there's some folks here, one T-shirt I saw the other day that was pretty awesome about the Workfront user group out in Baltimore. You didn't bring it with you. Did you? You? You know I'm pointing at you. She's in California. Oh, no, no, no. You were-- Yeah, you're in San Diego. Sorry. Baltimore and San Diego in the same conversation. Anyway, it's really fun stuff. We invite you to join there. Of course, always to look on Experience League. We're changing that documentation all the time and updating and keeping it fresh for your consumption. And so one last plug to go to the booth. All of our experts are down there. You can talk to them and dive in deep. And just thank you on behalf of Richard and myself. Thank you for coming and attending, and have a great day.
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