Discover sessions that will inspire your best digital experiences.

Opening Keynote - GS1

Kick off your Summit experience with an exploration of the latest insights for growing your digital business through personalized experiences. Adobe executiv...

Day Two Keynote - GS2

Discover how leaders from the world’s top brands are transforming and modernizing their digital marketing experiences. They’ll share the latest insights and product inno...

Summit Sneaks - GS3

Take a sneak peek at what’s being developed within Adobe labs. You’ll see de...

This program features adult content. Viewer discretion advised.

Opening Keynote - ASL - GS1-0

Kick off your Summit experience with an exploration of the latest insights for growing your digital business through personalized experiences. Adobe executiv...

Welcome & Adobe Vision - GS1-1

• Shantanu Narayen, Chair and Chief Executive Officer, Adobe

Shantanu Narayen, Chair and CEO, shares Adobe's vision in the age of AI.

Customer Experience Orchestration - GS1-2

• Anil Chakravarthy, President, Digital Experience and Worldwide Field Operations, Adobe

Anil Chakravarthy, President, Digital Experience and Worldwide Field Operations, shares how Adobe is creating personalization at scale through unified cu...

Fireside chat with Adobe and The Coca-Cola Company - GS1-3

• Shantanu Narayen, Chair and Chief Executive Officer, Adobe
• James Quincey, Chairman and Chief Executive Officer, The Coca-Cola Company

Join Shantanu Narayen, Chair and CEO, Adobe, as he chats with James Quincey, Chairman and CEO, The Coca-Cola Company.

Adobe Experience Platform Agent Orchestrator - GS1-4

• Anil Chakravarthy, President, Digital Experience and Worldwide Field Operations, Adobe

Anil Chakravarthy, President, Digital Experience and Worldwide Field Operations, discusses generative AI and announces Adobe Experience Platform A...

Creativity and Marketing in the Age of AI - GS1-5

• Lara Balazs, Chief Marketing Officer and Executive Vice President, Global Marketing, Adobe

Lara Balazs, Chief Marketing Officer and Executive Vice President, Global Marketing, addresses creativity and marketing in the age of AI.

Content Supply Chain - GS1-6

• David Wadhwani, President, Digital Media Business, Adobe

David Wadhwani, President, Digital Media Business, shares how Adobe drives content at scale through GenStudio and Firefly Services.

Fireside chat with Adobe and Eli Lilly and Company - GS1-7

• Jennifer Oleksiw, Group Vice President, Global Chief Customer Officer, Eli Lilly and Company
• Anil Chakravarthy, President, Digital Experience and Worldwide Field Operations, Adobe

Join Anil Chakravarthy, President, Digital Experience, and Worldwide Field Operations, Adobe, as he speaks with Jennifer Oleksiw, Group Vice Prsident, G...

Elevate and Empower Teams with Agentic AI for Exceptional Experiences - ASL - SK1-0

Elevate and empower your CX teams with AI that transforms creativity, personalization, and productivity. Discover how Adobe is revolutionizing customer ex...

Elevate and Empower Teams with Agentic AI for Exceptional Experiences - SK1

Elevate and empower your CX teams with AI that transforms creativity, personalization, and productivity. Discover how Adobe is revolutionizing customer ex...

Adobe’s Top 10 Generative AI Capabilities to Accelerate Your Content Supply Chain - OS407

• Etienne Bosch, Group Product Manager, Adobe

AI is rapidly transforming marketing content and customer experiences, but many companies face significant questions: How do I safely and effectively...

Pitch Perfect: Winning the Marketing Budget Conversation - OS920

• Raja Walia, CEO, GNW Consulting

Securing and maintaining a marketing budget isn’t just about making the ask. It’s about proving value and building trust across your organization. To do this effect...

Adobe Experience Manager Sites: Top Innovations - OS336

• Cedric Huesler, Sr. Director, Product Management for Experience Manager and Commerce Storefront, Adobe
• Gagan Mand, Director, Product Marketing, Digital Experience, Adobe

Digital interactions are the most critical touchpoints in a customer journey. Brands need to maximize the impact of content to drive measurable business outcomes. Dis...

Adobe Analytics: Using Advanced Metrics to Level Up Your Reporting - OS115

• Mandy George, Sr. eCommerce Analyst , Staples Canada

Calculated metrics are one of the most flexible tools available within Adobe Analytics. While you can use this tool to create metrics as basic as a conversion r...

AMP Drives High-Impact Cross-Channel Journeys with Adobe Journey Optimizer - OS532

• Bonnie Thorn, Head of Digital and Customer, AMP
• Sylvia Lam, Marketing Automation Manager, AMP

Discover how AMP transformed its martech stack to unify data, enabling personalized marketing and seamless cross-channel journeys with Adobe Journ...

Cracking the Code: Build and Scale B2B Buying Groups for Account Engagement - OS213

• Michael Smith, Solutions Consultant, Adobe
• Jess Criscione, CTO, Marketing & Sales Intelligence, IBM

“The B2B buyer is a buying group,” states the Forrester Revenue Marketing Buying Group Manifesto, marking a significant evolution in how businesses approach B2...

Driving Marketing Agility and Scale: Transforming your Content Supply Chain with AI - SK2

Marketers everywhere are feeling the pressure to deliver impactful campaigns faster and at greater scale. This Strategy Keynote explores how marketing organiza...

Driving Marketing Agility and Scale: Transforming your Content Supply Chain with AI - ASL - SK2-0

Marketers everywhere are feeling the pressure to deliver impactful campaigns faster and at greater scale. This Strategy Keynote explores how marketing organiza...

The Future of Digital Asset Management - OS338

• Ben Chan, Product Marketing Manager - AEM Assets, Adobe

Businesses today face a range of challenges in content production, including budget constraints, rising demand for diverse marketing campaigns, and limited...

Reach new audiences with Adobe Journey Optimizer and WhatsApp - OS924

• Travis Jordan, Principal Product Manager, Adobe
• Iryna Wagner, Product Marketing Manager, Meta

Learn how WhatsApp powers businesses on Adobe to create personalized and unified customer engagement at scale. In this session, you will learn more about th...

Wrangling Data for Scalable Marketing Workflows with Marketo Engage - OS214

• Corey Bayless, Director, Prudential Financial

Unlock the full potential of Adobe Marketo Engage as a central hub for orchestrating marketing workflows and wrangling complex data sets to deliver personalized...