[Shantanu] Welcome to Adobe Summit. It's so great to see so many of you here with us in Las Vegas. And also welcome to the thousands who are tuning in online. Thank you all for joining us.
As we come together for our 23rd Adobe Summit, it's incredible to reflect on how creativity has evolved and the transformative role that it's played in creating and delivering digital experiences. I really believe we're in the golden age of design and enterprises all across the globe are investing in people and technology to elevate the look and feel of all of their communications.
It's incredible to reflect on how much marketers' drive in terms of the creative work as brands look to stand out as well as engage with customers more effectively across all channels. And AI is accelerating and expanding the creative aperture for everyone even further. It's opening the content floodgates tapping into everybody's imagination and massively expanding the number of creative assets that are being designed, edited and delivered.
Since Adobe's founding, we have been passionate about helping people and enterprises unleash their creativity and share their stories and brand with the world. And today, we're enabling everyone with a creative idea to bring it to life across all media types, whether through imaging, design, video, 3D, AR, VR, and across desktop, web and mobile. We're advancing creative expression with our amazing, amazing global community and reimagining how we deliver AI, so that we can deliver even more magic. We continue to innovate in flagship products like Photoshop, Illustrator, Premiere, After Effects, and Express, as well as to infuse generative AI seamlessly across all of Creative Cloud, so that we ensure that you can create with the power and precision of your imagination. And our new Photoshop, web and mobile app, for example, is just part of our strategy to put all of our innovation in the palm of your hand. Our new Firefly application is a comprehensive destination for ideation and creation, enabling you to generate stunning images, vectors, and now video and voice, all in one place. In fact, the Firefly video model is now available in public beta and is the first generative AI video model that is IP friendly and commercially safe, so you can confidently use it for all of your production-ready content. And Firefly and support for third-party models will also be available in conjunction with Creative Cloud.
But it's not just creative pros. Every student, business professional and small business is also looking for quick and easy AI-first applications to help them stand out. We believe that creativity is the new productivity as communications have become increasingly more expressive and visual. And so with every product launch, we're expanding the lens to make creativity accessible to more people. What we call creativity for all.
Adobe revolutionized how digital content is shared, viewed as well as preserved with Adobe Acrobat, as well as PDF, and it's now become the de facto standard for document productivity. We recently released AI Assistant in Adobe Acrobat and Reader unlocking even greater value from the trillions of PDFs around the world, because it empowers everyone to shift from reading documents to having an interactive conversation with a PDF, generating summaries, extracting insights, as well as using it to compose visual presentations and reports. We reimagined creativity for a broader set of customers with Adobe Express, the quick and easy Create Anything app. And we're bringing the powerful technology of products like Photoshop, Illustrator, and Premiere to Express to deliver the best of Adobe to customers of every skill. And we believe that the combined power of Acrobat and Express will make the journey from document creation to consumption smoother than ever.
With all of this explosive growth of content, Adobe has focused even more on bringing creativity and marketing closer together. Our goal is to help you create and deliver personalized content at scale across channels from mobile apps to social media, email, as well as advertising, because we want you to build the emotional connections with your customers and delight them with even more connected experiences that deliver greater customer loyalty, as well as lifetime value.
Adobe GenStudio is our overarching vision to bring together creation and production workflow, asset management, delivery and activation, as well as analytics and insight for the entire content lifecycle. And so everyone from small and medium businesses, digital agencies to marketing departments in the largest enterprises can achieve high-velocity creative expression with instant activation.
In 2009, our insight was that no other software company was exclusively focused on marketing professionals. We had a vision and passion to serve marketers with a comprehensive technology stack and created the digital marketing category. We started with Adobe Analytics and Adobe Experience Manager, web content management and analytics to empower every business to have a digital presence.
We've continued to expand on that vision and have been investing for over a decade to serve marketers, IT professionals as well as business owners. And that was the motivation for us to build the entire Adobe Experience Platform and bring together content, data and journeys in the pursuit of extending digital marketing to customer experience management. And thanks to our partnership with every one of you today, Adobe is one of the largest providers of marketing technology in the world.
But in the era of AI, we're even more focused on enabling you to truly unify creativity, marketing and generative AI, so you can deliver those personalized, conversational experiences at a global scale. It starts with the Customer Data Platform that helps you create and manage your audiences through a unified customer profile that we can hydrate with content created through GenStudio.
The Adobe Real-Time CDP, which is built on the Adobe Experience Platform, helps you curate audiences for what we are now calling intelligent orchestration, so you can deliver the right content to the right customer at the right time. And the AI innovations that we're delivering, we believe, can supercharge your decision making with real-time insights, so you can course-correct at any point in your campaign to maximize performance. We're incredibly excited to show you all of the innovations that we're working on later this morning.
Adobe's highly differentiated approach to AI is rooted in the belief that creativity is a uniquely human trait, but that AI has the power to assist and amplify human ingenuity to enhance productivity. We've innovated across all four layers of this AI stack, spanning data, models, agents, and interfaces because we believe that's the only way to deliver AI in a way that enhances your work. We train our category-leading Firefly models on licensed, high-quality data assets to offer commercially safe solutions, and we enable enterprises to create your own custom models that leverage your assets, as well as understand your unique brand value. But we also partner with other third-party models including Amazon, Google, Microsoft and others.
And we're now augmenting this data and model strategy with creative, document, and customer experience agents to reason as well as perform tasks and help you achieve your business outcomes more quickly. And together, these form the foundation of the Adobe AI platform, powering the applications and interfaces you use every day across your creative and marketing workflows.
For us, the impact of AI on the creative and business community is deeply personal. It guides our approach to ensuring that we deliver trustworthy and transparent generative AI.
And we're advancing industry standards for creator attribution with what we call Content Credentials. And I'm thrilled that over 4500 members have joined the Adobe-led Content Authenticity Initiative to promote content provenance.
Our mission to change the world through personalized digital experiences is more critical than ever before. We're focused on unleashing creativity across every facet of digital experiences. Starting with the ideation around the concept to the creation and development of all content, to personalization and orchestration across every channel, while understanding its impact and reach. It's an incredibly exciting time to stand at the intersection of creativity, productivity, and marketing. The transformation that we drive together starts with creative ideation that will redefine customer experiences for billions of people across every industry around the world. Thank you so much for spending time with us, and even more critical, for inspiring us to do our best work. I'll now turn it over to Anil Chakravarthy, who's President of the Digital Experience business, to share how we are bringing together creativity and marketing to help accelerate your success in the age of AI. Thank you and have a great show.
