[Music] [Anil Chakravarthy] Morning, everybody. [Music] [Anil Chakravarthy] Thank you, Shantanu and hello, everyone. I'm thrilled to be here with you at Adobe Summit. We're really excited to connect in person with our customers and partners in our community. And for everyone participating online, thank you for joining us. What an incredible global community. Thank you again.
Your work inspires us to innovate. Look at these amazing businesses on screen and we're excited to hear from them. These industry leaders, during our keynotes, as well as the strategy sessions that follow the keynotes every day. And they're inspiring stories of companies showing us what's possible in customer experience, using our products to serve and delight their customers.
And this just touches the surface of the terrific work being done around the world and across industries today by all of you. Truly impressive. Thank you for sharing your story at Summit. We hear from you each year that the opportunity to connect with your peers is incredibly valuable. The best of the best are here at Summit. So, please take the opportunity to network, to learn and to share your expertise.
Shantanu talked about the evolution of Adobe. We created the digital marketing category 15 years ago and brought together creativity and marketing. It started with Adobe Analytics through our acquisition of omnichannel. And many of you have been our customers since then. We really appreciate the trust in the partnership.
We then expanded our portfolio significantly with Adobe Experience Manager for web content management and Audience Manager for delivering audience segments based on customer data.
Then, to enable digital customer journeys, we added Adobe Campaign for email marketing and Adobe Target for content optimization.
We established digital marketing leadership on the three key dimensions: content, customer data, and customer journeys. And these apps continue to be the foundation of digital marketing today.
Let me give you a proof point. The Super Bowl that was just last month. Many of you rely on Adobe to create and deliver the experiences that make your brand stand out during the big game. In fact, I'm pleased that the National Football League has named Adobe as an official fan experience partner of theirs. Just a few stats about the Super Bowl. Adobe Analytics processed over 1.5 billion server hits. We delivered over 550 million emails via Adobe Campaign, as well as 1.7 million concurrent media streams, and AEM supported over 500 million multimedia experiences, including dynamic images and video.
We have seen strong adoption of AEM cloud service with Edge Delivery Services after launching it a year ago, helping you achieve the fastest web performance, gain more organic traffic and increase engagement with your customers. And just last month, our customers created over 1000 new sites with Edge Delivery. And over 300 companies have already adopted AEM Sites Generate Variations, which we launched last year to help you create and experiment using GenAI. Another great example of creativity and marketing coming together. And thank you for trusting us to power your digital marketing.
By the mid-2010s, we saw that our products were critical beyond digital marketing. They were essential for the entire customer lifecycle, from acquisition to engagement to retention to loyalty.
So, we created the category of Customer Experience Management to help you address the convergence of digital marketing with the end-to-end customer experience.
We introduced new best-in-class applications, including Adobe Commerce, and Adobe Marketo Engage, and a couple of years later, we added Workfront to our portfolio to help you organize marketing workflows and to serve as the foundation for your content supply chain.
Then in 2019, we launched the Adobe Experience Platform with unified customer profiles to deliver real-time experience, which was critical to help you achieve the vision of Customer Experience Management. We built new apps natively on AEP to help you enable this, Real-Time CDP, Customer Journey Analytics, Adobe Journey Optimizer and Mix Modeler.
It has been an incredible success. Thank you for working closely with us to continuously drive that innovation and industry-leading performance. Today, AEP manages over 43 billion profiles. On your behalf, we activate at peak each day over 76 billion activations, consistent real-time performance with less than 100 milliseconds response time, each day 14 billion engagement events on the Edge and 1.2 trillion experiences activated every year across offers, push messages, emails.
We're now further expanding access to the Adobe Experience Platform. AEP runs on Azure today, and we're really excited that AEP is also coming soon to Amazon Web Services. You asked for multi-cloud support, and we are delivering. This is really cloud scale that you can count on. Thank you. [Applause] [Anil Chakravarthy] And the goal is to be built from the ground up to be secure, trusted and extensible.
And all of this was created with a singular focus to help you achieve the imperative of personalization at scale. Real-time personalization to hundreds of millions of consumers and thousands of businesses, something that is only possible by seamlessly integrating your content supply chain and stitching customer data and journeys into a unified customer experience.
Today, though, we're in the beginning, the early innings of a new era defined by generative AI and agent technology.
It means that customers expect seamless, connected, real-time, two-way, personalized conversations with your brand across any touchpoint, across any channel.
Of course, while respecting their individual preferences and their privacy.
To deliver on this, you need to actively orchestrate. You have to orchestrate across your teams, your AI agents, your apps, your workflows, your partners. You've got to bring all that together while keeping your business goals, your growth goals front and center.
I should also mention this is now the era of Customer Experience Orchestration, where your content, customer data, your journeys all work in harmony with the AI. And so, you anticipate what your customers want. You engage in natural language conversations across any channel, you respond in real-time, and you continuously delight them.
And this is the era where you pinpoint your marketing and your customer experience investments to the things that matter the most to your customers. You ensure that your tech stack and your processes are the most efficient, given the current environment. And ultimately, you supercharge customer acquisition, engagement, retention, and growth by delivering personalization specific to every individual, whether they're a consumer or whether they're a B2B business.
To achieve this true 1-to-1 personalization at scale requires a perfect blend of creativity, marketing, and AI.
I know this is a formula that we know firsthand at Adobe with our own digital business through www.adobe.com. In fact, it's critical to how we run our own digital business, and we built the Adobe AI platform based on that. It informs our innovation agenda and our product strategy. And we'll be sharing more of that throughout the course of Summit.
