Data Collaboration in Today’s Customer Experience Landscape

Reaching audiences where they are is harder than ever, with fewer signals, limited performance insights, and an ever-growing focus on privacy. While many brands have consolidated their own first-party data, they don’t have to go it alone — strategic data partnerships with publishers, brands, and data partners can unlock powerful brand and performance marketing campaigns. Dive into how leading brands and publishers are collaborating today via privacy-centric data clean room and data collaboration technology to improve audience planning, activation, and measurement across the marketing funnel

Key takeaways:

• How brands and publishers are using data collaboration solutions to improve business outcomes
• How marketers are approaching data partnerships and organizational alignment
• Getting started with privacy-centric data collaboration with Adobe

Technical Level: General Audience

Track: Customer Data Management, Customer Acquisition

Presentation Style: Tips and Tricks

Audience: Advertiser, Campaign Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Marketing Practitioner, Marketing Analyst, Data Practitioner, IT Professional, Marketing Technologist