A Damn Good DAM: Intel’s Blueprint for Enterprise-Wide Asset Management

Online Session

A Damn Good DAM: Intel’s Blueprint for Enterprise-Wide Asset Management - OS441

Sign in
ON DEMAND

Closed captions in English can be accessed in the video player.

Share this page

Speakers

  • Geoff Ivey

    Geoff Ivey

    Director of Digital Capabilities and Operations, Intel

Featured Products

Session Resources

About the Session

Today’s digital-first customers expect personalized, timely, and relevant content from the companies they engage with. Meeting these heightened expectations presents a complex challenge for organizations with vast amounts of marketing and sales assets. Intel is addressing this by using AEM Assets as a central content hub within the fortune 500 enterprise, providing a single source of truth for marketing and sales content used to engage customers and drive deals forward.

Key takeaways:

  • How Intel made an enterprise-wide impact through its Intel Digital Library, which serves as the central repository and activation point for marketing and sales assets
  • Best practices for developing and implementing common taxonomy and metadata practices to drive an impact across platforms and departments
  • Strategies for integrating AEM with Adobe Workfront, Marketo Engage, and third-party solutions to maximize content use, ROI, and brand alignment

Industry: High Tech

Technical Level: General Audience

Track: Content Management

Presentation Style: Case/Use Study

Audience: Digital Marketer, IT Executive, Web Marketer, Marketing Practitioner, Business Decision Maker, Content Manager, IT Professional, Marketing Technologist, Omnichannel Architect

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

New release

Agentic AI at Adobe

Give your teams the productivity partner and always-on insights they need to deliver true personalization at scale with Adobe Experience Platform Agent Orchestrator.

Learn more