From Complexity to Clarity: How UPS Modernized Its Global Website

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About the Session

UPS.com processes over a billion visits per month across 200+ countries, making it one of the most complex digital ecosystems in the world. Hear how UPS partnered with Adobe Experience Manager with Edge Delivery Services to modernize its CMS, delivering lightning-fast page load times, personalization, and scalable content workflows. Whether you’re looking to streamline development, improve performance, or deliver more impactful customer experiences, get actionable insights to help your business thrive.

Key takeaways:

  • Why UPS tackled the challenges of moving from a legacy platform to Adobe Experience Manager Sites Edge Delivery Services 
  • How to navigate large-scale CMS transformations and deliver results quickly, even in highly complex environments
  • Business impact of UPS’s transformation and what’s on the horizon for its digital strategy

Technical Level: General Audience

Track: Content Management

Presentation Style: Value Realization

Audience: Developer, Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Product Manager, Marketing Practitioner, Business Decision Maker, Content Manager, IT Professional, Marketing Technologist, Omnichannel Architect

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