Content: The Catalyst for Digital Transformation

Closed captions in English coming soon.

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Speakers

  • Tom Portman

    Group VP of ABB Online Transformation and Head of Digital Channels, ABB

  • Claudia Gill

    Director User Experience, AT&T

  • Bindya Raj

    Associate Vice President, Head of Delivery, Infosys x Blue Acorn iCi

  • Bruno Soeiro

    Head of Markting AI, Infosys Aster, Infosys x Blue Acorn iCi

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About the Session

The landscape of digital content strategy and digitization is constantly evolving. Content strategy acts as a roadmap for creating , managing, and distributing content that supports digital transformation initiatives. It ensures that content is not just created for the sake of it but instead serves a strategic purpose in achieving business objectives. Explore the nuances, key considerations, and best practices, especially in the age of generative AI. Hear about ABB’s successful implementation of gen AI and how it leveraged AI to transform its digital marketing strategies and improve customer interactions and ABB’s content transformation to enhance the customer experience.

 

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Industry: High Tech, Industrial Manufacturing, Telecommunications

Technical Level: General Audience, Beginner, Beginner to Intermediate

Track: Content Management, Content Supply Chain

Presentation Style: Case/Use Study, Thought Leadership

Audience: Developer, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Operations Professional, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Data Practitioner, Designer, IT Professional, Marketing Technologist

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