Adobe Content Analytics

Content measurement and ROI

Prove business impact by connecting content performance and customer engagement directly to conversion outcomes and ROI.

• Conversion impact. Connect content attributes directly to conversion metrics to prove what content drives business impact such as conversions and revenue.
• Omnichannel performance (coming soon). Evaluate how content within and across channels — such as web, mobile app, or paid media — leads to conversions and determine which assets to prioritize or remove from rotation to better meet your goals.
• Engagement insights. View key asset metrics — such as impressions, click-through rates, top-performing attributes, and placements — to understand how content influences customer behavior.

Content intelligence to activation

Quickly and easily access insights from large volumes of content data with intuitive, out-of-the-box reporting and visualizations. Teams can quickly assess asset performance, uncover engagement trends, spot anomalies, identify optimization opportunities, enhance segmentation, and turn content insights into audiences for activation.

• Content performance templates. Get reporting up and running quickly with a purpose-built template for content performance metrics and visualizations.
• Asset inspector. View asset thumbnails within the user interface for instant visual context, along with detailed metadata — including image attributes, page placements, delivery details, and performance metrics — so you can quickly understand what’s working.
• Advanced content granularity. Filter data by asset, attribute, metadata, audience, engagement, and more to answer content-specific business questions.
• Anomaly detection. Receive in-app alerts for statistically significant anomalies in your content data — such as sudden spikes or declines in engagement — so you can catch issues or opportunities early.
• Audience publishing. Create activation-ready audiences from content engagement and immediately share them across other Adobe products.

AI-powered attribute intelligence

Unlock a new, more granular level of content insights with AI/ML that automatically extracts and organizes image attributes for analysis, letting you better understand what content characteristics drive results.

• Automatic attribute tagging. Save time and resources by using AI to review images and automatically assign relevant attributes — such as color, image background tone, emotion, aesthetic, keywords, and more.

• Granular content measurement. Segment performance down to individual creative elements to pinpoint which messages, visuals, and CTAs convert.
• Unified data foundation. Use the Adobe Experience Platform Web software development kit (SDK) extension to natively capture all your conversion and behavior events that power attribute intelligence across your experiences.
• Automatic asset identification. Leverage an AI-powered service that assigns asset IDs to unique images across your experiences without duplication, even if they appear on multiple pages or in different file types, sizes, or crop ratios.