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Activate Content Faster with Adobe Experience Manager Assets
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Principal Product Manager, Adobe
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About the Session
Content volume continues to rise, especially as more organizations adopt generative AI. Yet, teams face challenges, such as content silos, lack of governance, and manual processes, that limit their ability to activate digital assets quickly and effectively across channels. Adobe Experience Manager Assets taps into gen AI capabilities to help teams solve these challenges and deliver more impactful content faster. Organizations maintain access to their assets through an intuitive portal or the applications their users are comfortable in — so content is discoverable, governed, optimized, and delivered according to brand policies and regulatory guidelines.
Key takeaways:
- Get familiar with the Adobe Experience Manager composable services Content Hub, Dynamic Media, and Content Automation
- Learn how these services make it easier to find and activate content across web, mobile, and application channels
Technical Level: Beginner to Intermediate
Track: Content Management
Presentation Style: Tips and Tricks
Audience: Digital Marketer, IT Executive, Marketing Executive, Product Manager, Marketing Practitioner, Marketing Operations , Content Manager, Designer, IT Professional, Marketing Technologist, Omnichannel Architect
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