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Embracing the Complete Experience: Signify’s Digital Platform Evolution
Speakers
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Principal Digital Architect, Signify N.V.
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About the Session
Signify recently illuminated the Formula 1 night race in Las Vegas, but only 8 years ago, it didn’t even exist as a company. Today, they’re the global leader in lighting. This story isn’t about a start-up — it’s about a company with a heritage of successfully adapting to a rapidly changing lighting industry. A key part of this success is the journey they’ve been on with Adobe of starting with two Adobe applications that has grown into an implementation of (almost) the complete Adobe Experience Cloud.
Key takeaways:
- The processes to determine the right technology decisions for your organization
- What to expect when consolidating to a single vendor eco-system
- How Signify achieved its successes and the lessons learned from the challenges along the way
Industry: Consumer Goods, Distribution/Wholesale
Technical Level: General Audience
Track: Content Management, Customer Journey Management
Presentation Style: Case/Use Study
Audience: Digital Marketer, IT Executive, Marketing Executive, Project/Program Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker, Content Manager, Marketing Technologist, Omnichannel Architect
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