[Music] [Arun Taneja] Welcome everybody to this session on AEM Forms Top Innovations. We are very excited to have you here. My name is Arun. I lead Product for AEM Forms. And I'm very happy to walk you through what new things we have to offer. And with me is-- [Melissa Reaño] Hi, everyone. I'm Melissa from the Product Marketing Team. And also very excited to have you here.
What you have seen so far at Summit in day one and day two is how user journeys have evolved, starting with static experiences, simple user flows, becoming mobile responsive, building apps, and now creating intent aware experiences. However, forms are still forms. In some cases, we still need to print them and fill them out with pen and pencil. Everything is evolving except forms. And I'll tell you how it even impacted my dog. So this is my cute dog, Saki. He's almost four years old, and he's a key member of my family. So it's my husband, me, and my dog, and we all have equal rights in my household.
So as you can imagine, I take him everywhere with me, and I like to provide him the best life quality. And for that, I was looking for the best pet insurance. However, I had a terrible form filling experience. And now even my dog is asking us to please fix worms.
So I was chatty, petting, googling everything about pet insurance. I arrived at this great website. It had great content, easy to navigate, easy to understand, and they just got me when they showed me an image of the same breed as my dog. Credit card in my hand, ready to click on enroll here, but then they showed up. A non-modern form, non-intuitive, was not loading. I was confused. They were asking for a name. My name, my dog's name. No idea. I had to call them. It took forever. I was very frustrated. So I just went through the fastest route go to the second best alternative. At least they would have a form that worked. So this is what happens across organizations. You have a great user journey, modern, intuitive, intent aware. But when it comes to forms, they're just quite not there. And this is what we have heard from all of you, "Development cycles are too long." "Updates take too many resources." "It's disconnected from business processes." We've heard the question, "How can I tailor the form to each user?" You can't seem to identify why or when your users are dropping, and even your users are having a hard time finding the right form to fill in. So today, what we're going to do is show you how to create a winning form experience. So next week, when you go back to the office, you can tell your teammates exactly what to do. And that's three things. First, Generate. Generate efficient forms. Any author should be able to create any form, and any form should be able to be authored as fast as possible. Second, Activate. Meet your customers where they are across all channels. Not only that, but allow them to fill in forms in whichever way they prefer. And finally, Optimize. Use that data that you already have to find new opportunities in your forms and get the most out of every form. Now the way that we are going to present this is through the SecurBank team. So, Arun, help me introduce these personas. Thank you, Melissa. That was a fantastic introduction to what we're going to talk about. So we're going to use SecurBank as an example and meet the team. Camila, who's going to be played by Melissa for the next 30 minutes, is the Business Owner who has been obviously tasked with growing the business, launching new campaigns, and these campaigns also need forms. And then we have George, who's going to be played by me for the next 30 minutes. George is the DX Transformation Lead or Forms Practitioner who's tasked with delivering the best enrollment experiences to their users. And then John is an Associate or a Line of Business Manager who reviews incoming applications and participates in business processes that are triggered after forms are submitted. And then, of course, not to forget Aya, who's the prospect for the bank, who we are trying to convert into a customer. And, of course, I'm worried about Melissa's dog as well. So we have to keep that dog happy too. So many customers to please. Let's see how we do that.
Okay. What do you have for me, Camila? Okay, George. So a new quarter is starting, I need to drive new initiatives, I AKA Camila. So I'm going to launch a new marketing campaign. [Arun Taneja] Okay. [Melissa Reaño] And here's a task for you, George. All right. I need a sign up form, but it must include all my products. Okay. Let's see how George can help Camila with this lead gen form, right? So there's few things we're going to look at. One is you already heard about Edge Delivery Services for the past year. Forms is also right up there with Sites when it comes to Edge Delivery, for delivering performance experiences and also composing them. So the couple of things we're going to look at is an Extensible Editor, which is universal editor. And then how you are able to unify in a unified way compose both the site's content and the forms content in the same editor, which is what we call Unified Composition. Let's see it in action. Okay. So the first thing that George does is looks at his task manager, which is integrated with Workfront within the universal editor and sees the task assigned by Camila. We need to create a product interest lead gen form, and the product interest should be multi-select. So next, he looks at the different extensions that he has available. So there are many extensions at his disposal including the Rule Editor, Experimentation, Generate Variations, Edit Form Properties. So all of these are available to him. But let's look at the form creation itself first.
He starts by adding an Adaptive Form section to the page. Right? And then he can quickly start adding all types of fields to this form. Anything that they would need on a lead gen form, email input, phone input, any kind of a drop-down list. All of that is readily available within the editor, and they can reorder the fields very easily. Now he's adding a checkbox group, drop-down list, and then, of course, a submit button. And then once he's done adding all these fields, it's very easy to re-label them as needed. So he starts by adding a name for the submit button for the processing, but also gives it a nice label. I'm interested, which is a better call to action than just saying Submit. So very easy for him to do that. And also within the properties panel, he can set validations for the field, whether the field is required. What is the minimum set of characters for the field? What is the maximum set of characters for the field? So very easy, intuitive way of adding validation for any field and adding any type of field out of the box. And then next, he basically is able to do the same for the contact time Dropbox, drop-down list, and also for the checkbox. Now he's previewing the form to see how it looks. The account type looks like, multi-select as Camila requested so that they can express interest in multiple products. The drop-down list for preferred contact time looks fine. So he's ready to publish the form. He publishes the form. And then of course, the key aspect of Edge Delivery Services is the perfect Core Web Vitals we get as these experiences are delivered. So you have perfect green scores and customers not experiencing any kind of delay and latency as these pages load, which leads to higher engagement, lower bounce of rates, and more business for you. Okay. So that was the lead gen form getting created, Camila. How did that look? Perfect. Super fast and they're on brand. So great for my customers. Okay. What else do you have for me? So now I need to be ready to enroll and serve the customers that are going to sign up for my campaign. So how can you help me modernize my enrollment forms? Sure. So obviously, we do lead gen forms so that these prospects convert into customers. So obviously, enrollment forms, self-service forms are also important part of the mix. This is what we like to call marketing forms versus business unit form or business process forms. And AEM Forms excels at doing both. Let's see how George can now create these more elaborate enrollment forms and some of the self-service forms that we'll see in action later. So now he's going to leverage the Form Experience Builder, which is a GenAI-enabled tool that lets him create the form with a prompt. So again, he starts by looking at the task. In this case, the task is, create an account opening form. Right? And there's an instruction, "Include a separate panel for each product interest," from the user. And this case, he starts by going to the Form Experience Builder. This is a brand new GenAI-based tool, which is already in early access. And here, the form creation journey starts with a prompt. He starts by saying, "Create a form with a personal information panel." And the AI will work on creating that panel automatically. As you can see, it is available for him to preview. It has everything you would need on a personal information panel. He hits Apply. And after the review, and the form gets created automatically, with that panel. Right? So this is interactive. Right? We want you to be able to iterate and make changes. So you can continue to review this form, make sure everything is in place, based on his requirements. He can still drag and drop new fields if required, or continue to interact with the GenAI to add the new panel. So here, I'm going to use a hand scribbled note, which is a mock of the section that he's trying to add for investment details. And as you can see, I don't even have a good handwriting here. And you can actually, scan that image, upload that, and ask the Form Experience Builder to say, "Can you create an investment details panel using the attached image?" And it can be a Figma mock. It can be a hand scribbled note. It's actually going to scan that. As you can see, it detected everything that was on that paper, in my not so good handwriting and is able to detect that and then automatically create that panel for you, which is investment details. It has the investment amount, the investment type, exactly how it was on the paper. Right? So very powerful. We want to eliminate any friction we have in creating your form so that you can get your integrations faster and business outcomes faster. Not just that. You can ask it commands like update the layout of the form to wizard, and it'll automatically do that for you. And then you can add business logic using the Create Rule command. In this case, we're creating a rule for upcoming with the email field based on the first name, last name, and the email provider. And he previews the rule, creates it, is able to open in the Rule Editor, and that rule is automatically created for him just based on that command, right? So we're trying to take away that friction so that you can get to your outcomes faster. And then finally, not to miss the Insurance Details panel. So you can go and add that panel right in. And now the form has the three panels. Again, he previews the form just like before. And look at it. Again, even with that more elaborate form, you have perfect Green Core Web Vitals so that that user experience never drops. Okay. So that is the enrollment account opening form coming to existence using the power of GenAI, Camila. How did you like that? I'm surprised, George. It looks amazing. Truly unlocking productivity and time to market. Great. So to add to that, the journey to create these experiences going forward, going to begin in what we call Experience Hub. You may have heard about it. It's the new launchpad for AEM where you can trigger agentic workflows, which will have all the unified tools in one place for all personas coming into AEM. So instead of starting from the universal editor, you'll also be able to start right here in the AEM launchpad or experience as we're going to call it and give it intent, like, "I want to create a landing page with a form in it," that should do this, right? And it'll actually start from here. So this is coming very soon. It's already available for Sites, and we're adding the forms intent into this as well very soon. Okay. So that's done. What else do you have for me, Camila? Of course. So you know I want to make this marketing campaign as best as possible. - I want to take it to the next level. - Okay. And my question for you, George, is how can I tailor the forms journey to each of my customers? All right. So this is where two things come in. One is the ability to use the form data that you have on these lead gen forms and update the user profile. Right? And that's where the AEP Connector that we are building is going to be instrumental. And then second, once this data is available in AEP, these users will get segmented into audiences. Right? Different types of prospects based on the interest they have expressed on that lead gen form that we created. And that's where the CGM apps like Adobe Journey Optimizer come in, being able to orchestrate journeys specific to that audience based on the data on the form. Right? So very powerful. This is how we want to make sure that you get the best out of Adobe, not just formed as a point solution, but integrated with Sites for unified composition, and then integrated with the experience cloud and platform for orchestration of personalized journeys. Okay? Let's see it in action. So it's very straightforward. This is the form that George had earlier created. He's going to go to the Forms Properties tab within the universal editor. And he has, at his disposal, a variety of submit actions that he can pick from. Just like the Adaptive Form wizard, he picks the Adobe Experience Platform as the submission point. Picks one of the SDM schemas, which in this case is the lead schema to submit the form to. And this is the Experience Platform. Here is the lead schema that the form is now bound with. And they can review the different audiences and set rules. For example, if the account interest is investments, they get added to investment prospects. And then in AJO, they can take that audience, the investment account prospects based on the selection in that form, and orchestrate a journey for them. It's in this case, it's a simple email. Here, this is the templatized email they can create. That'll be personalized for that user when they are engaged in this journey. Okay? So that is how George can put together an orchestrated journey starting from the form data capture, hydrating the user profile, and then, using CGM apps like AJO to orchestrate personalized journeys. How cool is that, Camila? I hope you're happy with that. I am happy, but I have more for you. All right. You're tough. So we have, as you mentioned, lead form, the enrollment form, claims, and personalized. But I want to make sure that I can still communicate to my customers after they have enrolled, send them account statements, a summary of their benefits. So I'm just wondering if I can do this within the same solution.
Very interesting. So we have had in AEM Forms, a capability that would have helped George. But since George is using cloud services, we need to now move this capability to cloud services, which is what we call interactive communications. So very excited to announce that we are bringing interactive communications to cloud, which means that George can create engaging communications and communication templates right there in the AEM UI. And these are used to trigger account statements, claim summaries, anything. It can be on-demand or batch. Right? These are use cases that you would typically see after the customer has been enrolled and you still need to engage with them for some kind of a business process, or a self-service form that has been submitted. Usually ends up in some communication being sent to them or communications like account statements being sent to them on a monthly basis. Right? So let's see how that works.
So within the AEM interface, we have this interactive communication editor. And you will see this in action later. But what's happening here is he's creating a communication for a car insurance claim summary. There's a concept of master pages here, which can help you drag and drop the logos to a pixel-perfect location. Right? And then on the design view is where the content is. In this case, it's a summary of a car damage claim. And on the left is the, whole hierarchy of the communication. The different sections, the different sub forms, and then all the components that you would need. We keep on adding a new library of components. Just like forms, you have components here that you can add to the communication. The difference is that here data is coming from the system of record versus the user entering it as compared to a form. And then we have the concept of document fragments or interactive communication fragments that can be reused across multiple communication templates. You can change it in one place and it'll reflect everywhere. This could be your terms and condition clauses or other reusable, fragments that you want to add. There is all type of formatting possible, typography, positioning, margins, appearance. Everything can be done on the right panel for every field. And also the way the data binding works is also very straightforward. You will have for every field a data element that you can bind to very easily in your data model. And also we have added a shortcut now. So you can just use the @ symbol to bring up any matching data elements as you're typing. And you can bind it that way also. Very intuitive, very easy. Here's a look at the data model for this communication, right? So you have the car details like, it's make, model, year. And you also have... Since it's a car damage claim, communication, there is actually different sections of the form that are mapped to a data element as well. Different sections of the car, I'm sorry, that are mapped to a data element. So as you select that, it'll start binding to that. And you'll see it in action in a bit where it's going to get used. So that's how easy it is, Camila, to now create not just forms, but also these outbound communications. And the reason it's important is because customers build data integrations with systems of records. And that's where the data goes through a form. And then for communications, it's the reverse. That's where the data is fetched from to be put on a communication and sent out to the user. So we serve both ends of the equation very well in forms input and output. And I think that's what makes it a powerful solution for any kind of digital enrollment use cases in addition to, of course, the marketing use cases that we've been discussing. Okay? How is that for you? Great. I'm almost speechless. Okay. So also on the road map is, what we're going to call, the associate view. What this is going to do is sometimes there's cases where an associate needs to generate an ad hoc communication for a specific client. They have to maybe tweak the interest rate for that person, or they have to modify some terms and conditions just for that one person. We also are going to allow that to happen in one editor where you can switch to these different views to create an ad hoc communication for a specific user with a special interest rate or a special terms and condition clause or different date range, what have you. Right? Okay. So we are done with a lot with configuring the forms and the communications. I think we are ready for not just a marketing form solution, but also a full business unit form solution, I think. - Yes. - What do you feel? Yes, I'm very surprised, and you did it in record time, George. So I think we're ready to launch the campaign. - So let's do it. - Okay. Let's launch the campaign, and let's see what Aya's experience looks like now. We have built the form. We have built a marketing form. We have built the business unit forms. We have built a self-service form for claims and a communication related to it. We have personalized the journey. Let's now see it in action from Aya's lens.
Okay. So Aya's journey begins with being interested in banking with SecurBank. Right? So she's going to navigate to SecurBank's website, and she's going to see some interesting offers.
Like that. Hit Supply and is presented with the lead gen form that we created earlier. This is that multi-product interest select form that we created. She starts filling her credentials, email address, and contact information. And then, of course, is interested in multiple products like investments as well as vehicle insurance. And then is able to pick that preferred contact time and say, "Yes, I'm interested." And here is the AEP connector at work here. So the data that is submitting from that form is getting submitted to the RTCDP, right? So this is the dataset that is getting updated, and this is going to lead to segmentation. And Aya getting added to two audiences. One is, investment prospects, and the other one is vehicle insurance prospects because she selected those two as product interests on that form. Right? So now as a result of that journey that we orchestrated for her, she's going to receive an email which is personalized because she has been added to the investment prospects and insurance prospects audiences, she looks at that email, wants to sign up. And here's the interesting part. Now she doesn't have to just deal with a web form. We're introducing what we call multi-model forms. So instead of filling a web form field by field, she can now engage in a GenAI-powered conversation and actually fill the form as a conversation. And the GenAI is going to prompt her for the next conversation prompt. And she's able to scan images like IDs to auto-fill fields on the form like, date of birth and some personal credentials just with scanning that ID image. Right? Doesn't have to type all that in. And, of course, the other information also prefilled. The experience is personalized for her, with the image and personalized greetings. And she can now easily start filling the rest of the form by clicking or entering as the GenAI instructs. And as you can see that most of the information has now been filled. She can preview it on the right panel, which is a read-only view of the form that she's filling on the left. And then, of course, she can finish doing that by finally agreeing to the terms and conditions. And now she can preview the form in the web view as well. So she's going back to the web view here to make sure everything looks okay before she goes back to the conversational view and submits the form. And the form is submitted. So what we have done here is not just try to meet the user where they are in a channel of their choice, but in that channel, we're also offering them multiple modalities to fill these forms, scanning an image or using a conversation. Right? Again, we are not just focused on improving the authoring experience and making it accelerated from requirements to publish, but we also want to keep on improving the end user experience so that the forms are more performant. It's a more engaging experience. You get more conversions. Right? So that is what Aya's journey looked like so far. Now she went from being a prospect to a customer. Let's see what other situations we get into. Camila, what else do you have? Thank you, George. Very excited about this customer experience. So now I'm just wondering, after I have enrolled my customer, in an example that they need to activate the insurance to use it, I want to make sure that the customer experience is also as good. So what can we do? Okay. Yeah. Things happen, and I hope it was just a minor incident, fender bender in the parking lot. So let's say if she has an incident with her car, what we're going to see is how AEM Forms makes it very easy to fill these self-service type of forms in addition to the marketing forms and the enrollment forms that we have seen because you want to continue to serve your customers in an efficient way and not drop the ball after their customers, Right? You still want to serve them, experiences that are easy, efficient, and performant for them. Okay. So let's see that in action. So Aya navigates to this other form that George has created, which is a car insurance claim form. And here, I'm going to introduce another modality for you in how we can fill forms in multiple different ways. As she fills the license plate number or the VIN number, though obviously, all the data gets auto-filled based on what we have already from the initial account opening form. And the model, make, everything gets filled. She's able to attach image of the damage on the car. And now here's the cool part. Instead of engaging with fields on the form, she can directly click on different parts of the car and say the damage is low here, moderate here, high here. So the high, moderate, low fields that you see on the bottom is actually form fields getting filled as she's clicking on the image. Right? And in this case, luckily, this was just a minor fender bender in the parking lot. So no high damage, no moderate damage, just a low damage. It was a fender bender with the bumper grill and bumper damage. And she's able to then agree to the terms and conditions, and the claim form is submitted. Instead of having to fill complicated fields, this is the new modality that we enable in forms where you can click on images. Think of car configurators or home configurator use cases. We have customers who are also using in the health care space for dental charts and clicking on the different parts of the dental chart to select a particular tooth. We have health care customers using it for self-diagnostics, looking at a body image and clicking on different parts of the body to self-identify with certain symptoms. Like I said, across industries, there are multiple use cases which makes this an interesting capability to add. And, of course, you can build your custom components around it to leverage this as well. Okay. So we looked at Aya's journey from being a prospect then offering her a smooth enrollment experience. But not just that, also helping her file this claim easily. Right? So more of a self-service form. So we are helping her along the way, not dropping the ball on that excellent experience for her at any point. I hope that meet some of your KPIs, Camila. Yes. Of course. It looks great. Every touch point of Aya with SecurBank is looking as best as possible. Okay. - I have one more ask for you. - Okay. I want to respond to Aya also as fast as possible, provide a good service. So how can I make that happen? Sure. So John, who's the Line of Business Manager, can ask George to implement the business process automation in a few different ways. AEM Forms offers different options for business process automation, including inbuilt AEM Workflows that you can use to trigger post submission, activities, review and approval or processing. But we also have Workfront Fusion. We also have Microsoft Power Automate. So depending on the technology choice or technology investments, we have different options. And we keep on adding and to an ever-growing library of connectors, whether it is for a system of record or business process automation. You'll keep seeing more connectors getting added that you can easily pick on the submission screen that I showed you earlier. Now in this case, we're going to focus on Workfront Fusion, right? So we're going to show you a simple scenario that George has set up for John, who is now able to engage in this Workfront Fusion scenario to process that claim. So it starts with a very simple scenario here, with the connector that we have built for AEM Forms for Workfront Fusion, where you can configure it for the incoming events and submissions. It parses the data and creates a record in Workfront. And then finally, lets you review the document that has been attached, right? So this is where you're going to see the communication template that we created earlier in action. So he looks through the tasks and is able to select one of them for the review claim for Aya Tan. And as he clicks on that, this is the attachment and this is the communication that is generated with data on the submission form with all the information that you saw there. Now this is part of the PDF. Right? So this can also be sent to Aya as a communication as a insurance claim summary, and can also be used by internal stakeholders, like John to review and approve it, right? So he looks at all the information that has been added and looks at the damage on the car, which has been nicely laid out for him in a visual way. That's intuitive. He makes sure that everything is in place and looks okay. And then can go back and add a comment to the task that, this application is approved for further processing, right? So very easy for him to communicate to other stakeholders in the organization or leave comments for them, and so that further processing of the application can happen, right? So it's integrated across multiple solutions and offers an end-to-end set of capabilities to go from lead gen to enrollment to processing business forms as well. Right? So I hope, again, we're getting closer to your KPI, Camila. Yes. Thank you, George. A complete and engaging end-to-end enrollment journey. So very happy with that. However, now we fast forward halfway through the quarter, and the marketing campaign house has low to average conversion rates. I need to turn that around fast for tomorrow, maybe today. So how can I make that happen? Sure. Yeah. I mean, if the forms are not converting, they're of no use, right? So whether it's marketing forms or actual enrollment forms, we want to make sure that after you go through all that effort of creating these forms and publishing and activating these experiences across channels, you actually see some business outcomes, right? You need to have those leads come in. You need to have those conversions come in. And forms, of course, plays a very important role in that conversion funnel. Right? It's right at the bottom of the funnel. You can have all the SEO optimization. You can have all the user engagement improvements on the page. Right? All of that click-throughs improved. But if you're not getting that final click on the form, you're probably not getting a customer, right? So that's why it's very important to have forms optimization as a key part of the Sites Optimizer that you have heard. And we'll offer it as a separate capability. But right now it's already available as a beta capability within the Sites Optimizer. Let's see how George can and Camila can actually leverage that. So business users as well as forms practitioners will be able to go to the Sites Optimizer Dashboard, which is going to present all the opportunities that they have to improve user engagement and their experiences, where the conversion rate is low, what is the projected traffic value if they fix all these opportunities.
It'll be a variety of them. Right? Like, low click through rates, low SEO optimization, or accessibility challenges. Every kind of opportunity. This is all what you heard about as part of Sites Optimizer. Now coming to forms, we are going to add opportunities specific to forms. For example, you're seeing low conversions on this form. And you can click that, and it's going to auto-detect for you why that low bounce rate is happening and give you auto-suggestions that this is probably a very complicated form. It's going to highlight how much conversion rate drop is happening and what is the potential upswing, if you implement these suggestions, right? So it is suggesting to implement a progressive version of the form versus all the fields on one page, which is complicated. And it's going to present to you the two variants as well. The responsive variant with everything on one page and the progressive variant as well so that you can go and implement that. Right now, we are in beta phase with this. Sites is going GA, as you know with Sites Optimizer. For forms, these capabilities and opportunities are going to be available as beta. We are looking for customers to come and work with us and participate in VIP and co-innovation so that we can refine this and bring this to an actual release very soon. So very active road map. And then, of course, with our road map, we're going to bring in auto-fix and auto-optimize. Right now, it's going to suggest what to do. Right? But then you'll also have just like Sites, you will have an auto-fix button on the form as well, to realize that opportunity. So we went from generate. Right? Where there we now offer you unified composition for marketing forms and, of course, GenAI for any type of form. We showed it for the business unit form, but, of course, you can use GenAI to create simpler forms as well. Nothing is stopping you for that. And the other par, of course, is the unified composition, right? The fact that you're able to build on-brand experiences by default, it is not an afterthought. You are not building forms in a different place, then bringing them and integrating them into your Sites and brand experiences. This is happening by default because you're composing the web experience and the forms in the same editor. So it's inheriting all the design styling that you have put in place for that page, for every component on that page, including the form and the web components. Right? And then second is Activate. Right? So we now help you activate to multiple channels. But not just that. Within those channels, we offer you multiple modalities to fix, to ease the form filling. Right? Nobody likes to fill a form, let alone a big form. Right? So how can we make that process easier is where our vision is at. And then not just forms, you also need to activate the user at different touch points. For example, later on in the journey, once they're a customer, you need to engage with them through statements, account summaries, what have you, or monthly summaries, and maybe even loyalty newsletters. All of that can be done from the same product. And why should it be part of this product? The reason, as I said earlier, is you're building these data integrations with the system of record. That's where data is going when the form is submitting the data. Now you can leverage the same data integrations that you have built, the same data models that you have built for these outbound communications as well. So there's a lot of synergy in having web experiences and forms coming from the same solution, but also input and output coming from the same solution, right? So that's why we are investing in that to offer our customers a good synergized solution. And then finally, if you have created these experiences with a lot of effort, you have activated them across multiple channels with multiple modalities. And if the conversion is not happening, then all that effort is lost, right? So that's why optimization is very important. That's why we're investing in forms optimization just like the Sites Optimizer. And also, the other aspect of optimization is personalization, right? Personalization is a way of optimizing for conversion because the more contextualized and personalized an experience is for a given user, they are going to be able to relate to it more and the chances of conversion are higher. So that's why we are both of them under the optimized category.
I think, our customers, we have them covered through all these three phases, Generate, Activate, and Optimize. I don't know about you, Camila. I hope you feel the same. I do. Thank you so much, Arun, for showing us these great innovations, game-changing innovations in the forms world. You truly proved us wrong, and forms have evolved. And you also serve your biggest stakeholder who's also thanking you for fixing forms. Okay. I was worried about that. I was pretty confident about Aya, but I was worried about the dog. So I'm sure I'm happy that we fixed his problems as well.
- All right. - Thank you so much for joining us today.
Yeah...
Please contact us. Here are our emails on the screen, or join us in our demo booth. We know you're running around, so please feel free to scan the QR code, leave your information, and we'll also reach out to you. [Music]
