Adobe Experience Manager Forms: Top Innovations

ON DEMAND

Closed captions in English coming soon.

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Speakers

  • Arun Taneja

    Arun Taneja

    Director, Product Management, Experience Manager Forms, Adobe

  • Melissa Reano

    Melissa Reano

    Product Marketing Manager - AEM Forms, Adobe

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Session Resources

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About the Session

Forms are a key catalyst for capturing leads and converting them into loyal customers. Experience Manager Forms supercharges conversion rates at every touchpoint in the user journey through optimized form-filling experiences, nurturing data-driven segmentations, and personalized customer communications. Learn firsthand from Adobe product experts how our exciting 2025 innovations drive business agility and elevate conversion rates across all channels with the power of gen AI. 

Key takeaways:

  • Agility for forms authors and developers by leveraging gen AI to enable intent-based authoring
  • Modernized UIs to quickly create and optimize forms and communications for faster time to market 
  • Personalized enrollment journeys powered by optimized interactions and data-driven insights 
  • Effective form conversion strategies across all touchpoints to drive higher ROI

Technical Level: General Audience

Track: Content Management

Presentation Style: Tips and Tricks

Audience: Developer, Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Project/Program Manager, Product Manager, Marketing Practitioner, Business Decision Maker, Content Manager, IT Professional, Marketing Technologist, Omnichannel Architect

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