Closed captions in English coming soon.
General Motors Redefines Engagement with Experience Manager Forms
Speakers
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Product Marketing Manager - AEM Forms, Adobe
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Sr. Software Eng. Mgr, Brand & Mkt. Services, Digital Products Engineering, GM
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Session Resources
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About the Session
On-brand, interactive digital forms transform the experience for both the internal and external users, driving conversion rates and business outcomes. However, many organizations struggle with the end-to-end process, from embedding forms into their websites to integrating data, especially when scaling. Learn how General Motors conquered these challenges and revolutionized its data capture strategy, resulting in maximized operational efficiencies, smooth internal communications, and an improved user experience.
Key takeaways:
- How to leverage Adobe Experience Manager Forms to create interactive forms at scale and manage secure data integrations with an end-to-end solution that prioritizes speed and flexibility
- How to build a roadmap for success with digital forms in your organization
Industry: Automotive
Technical Level: General Audience
Track: Content Management
Presentation Style: Case/Use Study
Audience: Developer, IT Executive, Marketing Executive, Product Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker, Content Manager, IT Professional, Marketing Technologist, Omnichannel Architect
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