Closed captions in English can be accessed in the video player.
Turning Insights to Gold with Federated Audience Composition

Speakers
-
Principal Program Manager, Azure Data, Microsoft
-
Principal Product Manager, Adobe
Featured Products
Session Resources
No resources available for this session
About the Session
In today’s dynamic marketing landscape, understanding and engaging with your audience on a deeper level is crucial. Explore how Microsoft Fabric, a powerful data integration and analytics platform, can revolutionize your marketing strategies by enabling seamless audience composition across diverse data sources. Discover how federated audience composition unifies fragmented data, creating a holistic view of customer behavior and preferences. Delve into practical applications that showcase how to leverage Microsoft Fabric and Adobe Real-Tine CDP to enhance personalization, drive targeted campaigns, and ultimately boost customer engagement and loyalty.
By clicking add to schedule, I agree the Adobe family of companies may share my information with Microsoft to contact me about this session.
Industry: Advertising/Publishing, Consulting/Agency, High Tech
Technical Level: General Audience
Track: Workflow and Planning, Content Management, Generative AI
Presentation Style: Tips and Tricks, Value Realization
Audience: Advertiser, Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Email Manager, Marketing Technologist, Social Strategist
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.