Turning Insights to Gold with Federated Audience Composition

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About the Session

In today’s dynamic marketing landscape, understanding and engaging with your audience on a deeper level is crucial. Explore how Microsoft Fabric, a powerful data integration and analytics platform, can revolutionize your marketing strategies by enabling seamless audience composition across diverse data sources. Discover how federated audience composition unifies fragmented data, creating a holistic view of customer behavior and preferences. Delve into practical applications that showcase how to leverage Microsoft Fabric and Adobe Real-Tine CDP to enhance personalization, drive targeted campaigns, and ultimately boost customer engagement and loyalty.

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Industry: Advertising/Publishing, Consulting/Agency, High Tech

Technical Level: General Audience

Track: Workflow and Planning, Content Management, Generative AI

Presentation Style: Tips and Tricks, Value Realization

Audience: Advertiser, Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Email Manager, Marketing Technologist, Social Strategist

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