How Solventum Created a New Organization and Integrated Experience

Creating a new brand and organization from a spin-off is exciting but a large undertaking. That’s what Solventum faced after its spin-off from 3M. Going from one of many divisions to one of a kind, Solventum created a stand-alone MedTech business with net-new operations through the use of the Adobe Suite. In very real and challenging terms, Solventum needed to create massive amounts of new, on-brand content, all of which had to engage end users globally through a seamless experience across all touchpoints. The technology structure in place to support that content and migrate over 200,000 existing assets, had to be scalable, repeatable, and smart. In 8 months, Solventum stood up its new digital experience and began standing apart in the market, including connecting with audiences across 21 languages and 44 locales.

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Industry: Healthcare and Life Sciences, Industrial Manufacturing

Technical Level: General Audience

Track: B2B Marketing , Content Management, Content Supply Chain

Presentation Style: Case/Use Study

Audience: Digital Marketer, IT Executive, Marketing Executive, Marketing Operations , Business Decision Maker, Content Manager, Marketing Technologist