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B2B Transformation Series: "No Limits" Digital Marketing at GE HealthCare
Speakers
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Director, Digital Experience Optimization, GE HealthCare
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Sr. Director of Digital Marketing Transformation, GE HealthCare
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Global Head of Industry Strategy - Manufacturing, Adobe
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About the Session
Learn how GE HealthCare is transforming its matrix organization into a digitally savvy team. “Creating a world where healthcare has no limits” is an ambitious company mission. And the truth is that it must start internally. Changing the culture of a world-renowned brand isn't easy, but it is imperative to achieving great success. Hear from Ronnie Sarwar and Tom Gores on the journey that GE HealthCare is going through to help transform longstanding traditional methods to modern digital practices as a standalone Fortune 500 company after its spin-off in 2023.
Key takeaways:
- Overhauling the marketing technology stack
- Empowering global teams with data and insights
- Improving operational efficiency and adopting cutting-edge marketing techniques
Industry: Automotive, Healthcare and Life Sciences, Industrial Manufacturing
Technical Level: General Audience
Track: B2B Marketing
Presentation Style: Case/Use Study
Audience: Campaign Manager, Digital Marketer, Marketing Executive, Marketing Practitioner, Marketing Operations , Business Decision Maker, Content Manager, Marketing Technologist
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