Marketo Engage and Journey Optimizer B2B Edition Roadmap and Innovations

ON DEMAND

Closed captions in English coming soon.

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About the Session

Discover the future of marketing automation and revenue marketing with our Adobe Marketo Engage and Adobe Journey Optimizer B2B Edition product leaders. This session will unveil key innovations in B2B marketing automation with a focus on generative AI, data-driven strategies, and enhanced customer journeys. Our roadmap includes powerful new features that allow marketers to move faster with new AI-powered content, optimize workflows with deeper connectors and insights, and scale journeys across channels with AI.  

See how Adobe is investing in B2B customer journeys to support new marketing use cases: 

  • Scale journeys with on-demand, GenAI-powered channels 

  • Expand creativity and content creation with GenAI authoring 

  • Improve performance and personalization with precision data 

Industry: Industrial Manufacturing

Technical Level: General Audience

Track: B2B Marketing , Generative AI

Presentation Style: Thought Leadership

Audience: Campaign Manager, Digital Marketer, Marketing Executive, Operations Professional, Project/Program Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker, Email Manager, Marketing Technologist, Omnichannel Architect, Team Leader

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