Closed captions in English coming soon.
How Workfront Is Bringing Enterprise-Ready AI to Work Management
Speakers
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Director of Product Management, Adobe
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Group Product Manager, Adobe
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About the Session
AI is on the minds, hearts, and lips of every marketer and creative today. After all, it’s one of the best ways to keep pace with a scale of work that has far exceeded human capability. But if not implemented with thoughtfulness and care, AI can easily become an agent of chaos instead of a boon to your business. Learn from Ben Robbins and Jason Barron, Group Product Managers at Adobe Workfront about incorporating AI in a way that’s secure, scalable, and enterprise-ready—all while addressing customers’ most pressing pain points.
Technical Level: General Audience
Track: Workflow and Planning, Generative AI
Presentation Style: Thought Leadership
Audience: Campaign Manager, Marketing Executive, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker
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