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Coca-Cola Crafting a Tech-Augmented Marketing Network Enabling Growth
Speakers
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Sr. Product Delivery Program Manager, Adobe
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Sr. Director, Marketing Network Operations and Capabilities, Coca-Cola
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Sr. Director, Innovation Operations and Capabilities, Coca-Cola
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About the Session
The Coca-Cola Company’s Workfront system involves an end-to-end solution that has redefined the landscape of the Marketing Network. Focused on a future where our love for tech-augmented ways of working transforms daily routines, reduces workload and allows us to focus on what truly matters most. Coca-Cola has built a multi-level hierarchy of work, revamped processes, metrics, and global standardization, which has not only propelled projects and outcomes but created efficiency across the marketing network.
Key takeaways:
- The transformative power of a reimagined marketing network
- The enhanced capabilities unleashed through Workfront, enabling marketers to learn in the flow of work and experience the process
- How to navigate a global network to deliver to marketing experiences and innovations
Industry: Automotive, Consumer Goods
Technical Level: General Audience
Track: Workflow and Planning
Presentation Style: Thought Leadership
Audience: Marketing Executive, Project/Program Manager, Business Decision Maker, Team Leader
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