Marketing at the Speed of Thought: Gen AI–Powered Content Operations

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About the Session

Discover how AWS is pushing the envelope on gen AI–powered innovation, moving beyond content creation to automating manual workflows like migration to Adobe Experience Manager and asset updates. Learn how to improve speed to publish, content quality at scale, and cost efficiency. Gradial and Slalom are working with AWS to automate page migrations into Experience Manager. Gradial’s software, which uses AI agents to map and author content instantly, can be used for page launches, content updates, and customer experience optimization. Slalom is taking AWS’s new design system and Gradial software to migrate thousands of pages into the new site design, saving thousands of hours of manual effort and driving substantial cost savings while delivering redesigned digital experiences at scale.

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Industry: Automotive, High Tech

Technical Level: General Audience

Track: B2B Marketing , Content Supply Chain, Generative AI

Presentation Style: Case/Use Study, Thought Leadership

Audience: Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Marketing Operations , Business Decision Maker, Marketing Technologist

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