Closed captions in English coming soon.
A Tax Transformation: How H&R Block and Adobe MarTech Improved Engagement
Speakers
-
VP - Ent Architecture and Platforms, H&R Block
-
VP, AI Integrations & Emerging Tech, Merkle
Featured Products
No resources available for this session
Session Resources
Sign in to download session resources
About the Session
Explore H&R Block’s transformative journey to forge deeper emotional connections with its customers. Combining historical data with real-time customer signals and behaviors, H&R Block developed digital experiences that not only resonate with visitors but will also create lasting customer loyalty. Discover how Merkle helped design an omnichannel appointment and post-appointment journey to increase conversion and build a best-in-class customer experience that features innovative strategies that bridge the gap between visitor behaviors and engaging digital interactions.
Key takeaways:
- How H&R Block started its journey to select and deploy Adobe MarTech with initial use cases to increase appointments and conversions
- Using AI to expand toward adaptive experiences
By clicking add to schedule, I agree the Adobe family of companies may share my information with dentsu to contact me about this session.
Industry: Financial Services
Technical Level: Intermediate
Track: Analytics , Customer Journey Management , Generative AI
Presentation Style: Case/Use Study
Audience: Digital Analyst, Digital Marketer, Marketing Executive, Marketing Practitioner, Business Decision Maker, Content Manager, Marketing Technologist
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.