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How City National Bank Expanded Its Adobe Workfront Footprint to 60 Teams
Speakers
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Principal Product Marketing Manager, Adobe
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SVP, Head of Marketing Risk and Operations, City National Bank
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About the Session
Since 2019, City National Bank has grown from a few marketing teams collaborating in Adobe Workfront to 17 departments, 60 teams, and 45 work streams. Connie Sprinkle, senior VP of Marketing Risk and Operations, shares her journey from convincing hesitant stakeholders, fielding calls from other teams asking to be part of the Workfront solution, to the results they’ve achieved along the way. City National Bank is maximizing the intent of Adobe Workfront as a cross-functional Enterprise Work Management system, and you can too.
Key takeaways:
- Learn how City National Bank approached adding teams and use cases
- What Workfront can do for processes like risk management testing and alerts, reputational management, and corporate communications
Technical Level: General Audience
Track: Workflow and Planning
Presentation Style: Thought Leadership
Audience: IT Executive, Marketing Executive, Project/Program Manager, Marketing Operations , Business Decision Maker, IT Professional, Marketing Technologist, People Manager, Team Leader
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