Skill Exchange: Crafting Your Adobe Workfront ROI Story for Executive Buy-In

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About the Session

Join Kiersten Kollins from DSW as she shares her best practices for leveraging effective communication strategies and Workfront’s reporting capabilities to drive informed decision-making, strategic alignment, and leadership visibility. Learn how to combine Workfront data with storytelling techniques to showcase your impact and secure stakeholder and executive support.

In this session, you will learn how to:

  • How to build impactful success metrics to report on and demonstrate Workfront’s ROI
  • Create customizable real-time reports for agile decision-making, to justify your investment, and drive business growth
  • Enhance your visual storytelling and communication techniques to engage leaders

Industry: Consumer Goods, Retail

Technical Level: Intermediate to Advanced

Track: Workflow and Planning

Presentation Style: Tips and Tricks

Audience: Project/Program Manager, Content Manager, Data Practitioner

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