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Skill Exchange: Crafting Your Adobe Workfront ROI Story for Executive Buy-In

Speakers
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Sr. Adoption and Retention Marketing Manager, Adobe
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Sr. Marketing Ops Technologist, DSW
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About the Session
Join Kiersten Kollins from DSW as she shares her best practices for leveraging effective communication strategies and Workfront’s reporting capabilities to drive informed decision-making, strategic alignment, and leadership visibility. Learn how to combine Workfront data with storytelling techniques to showcase your impact and secure stakeholder and executive support.
In this session, you will learn how to:
- How to build impactful success metrics to report on and demonstrate Workfront’s ROI
- Create customizable real-time reports for agile decision-making, to justify your investment, and drive business growth
- Enhance your visual storytelling and communication techniques to engage leaders
Industry: Consumer Goods, Retail
Technical Level: Intermediate to Advanced
Track: Workflow and Planning
Presentation Style: Tips and Tricks
Audience: Project/Program Manager, Content Manager, Data Practitioner
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