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Standard Chartered Bank’s Breakthrough in Personalization and Productivity
Speakers
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Global Head, Digital Sales and Head of DDCVM, Standard Chartered Bank
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Global Head, Digital Sales and Engagement Journeys, Standard Chartered Bank
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About the Session
Standard Chartered, a leading international bank with a strong presence across Asia and Europe, has transformed its digital strategy by integrating Adobe Experience Cloud and Firefly. In 2024, the bank achieved record-breaking growth in wealth solutions and digital channels, redefining customer engagement and operational excellence.
Hear how Standard Chartered leveraged generative AI and Adobe solutions to accelerate digital transformation, focusing on organizational culture, operating model shifts, and employee re-skilling for responsible innovation.
Key takeaways:
- Learn how Adobe solutions fueled growth, productivity, and hyper-personalization
- Discover the impact of generative AI and content workflow tools like Adobe Experience Manager and Adobe Workfront
- Gain insights into building a future-ready workforce for digital innovation
Industry: Financial Services
Technical Level: General Audience
Track: Workflow and Planning, Generative AI
Presentation Style: Case/Use Study
Audience: IT Executive, Marketing Executive, Operations Professional, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, IT Professional, People Manager, Team Leader
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