[Music] [Isabella Hargreaves] Thank you for coming to our session, Accelerate Email Campaigns in Marketo Engage with the New GenAI Powered Email Designer. I am Isabella Hargreaves. I am a product marketing manager at Adobe, and I'm joined today by our wonderful Tarun. [Tarun Arora] Hey, everyone. Hope you're doing great and having a great time at Summit. So I'm Tarun. I'm a group product manager in CGM B2B and very excited to be on this stage. Yeah, Melina. [Melina Chan] Hello, so I'm Melina Chan, head of Marketing Automation for Southeast Asia. I work for a company called IDP Education Limited, so I'll be happy to share my customer experiences. Over back to Isabelle. Thank you. So just a quick one before we get started. Quick safe harbor. Any product disclosures that you hear today are for informational purposes only, and are not a guarantee of any future feature or functionality.
So let's get into it.
Email marketing remains one of the most important channels in B2B marketing. And there's good reason for that. It offers high ROI, direct contact with key decision makers, and it's offering targeted personalized content to those key decision makers as well, right? Just a quick pulse check. Can you raise your hand for me if you've tried out this new email designer in Marketo? Good. Can see a lot of our Adobe Champs raising their hand there as well, which is good to see. So you are not the only ones. There are many customers already using this. We launched the new email designer in February of this year. So within one month, we've had 900 individual customers try the new email designer out and send over 4.2 million emails. Amazing adoption figures, right? Why did we build a new email designer you might be wondering or maybe not.
We know that creating personalized, high-impact emails can be challenging, time and resource intensive. So having to leverage either agencies or design teams to create those templates for you, having to adhere to strict brand guidelines. And then on top of all of that, having to optimize the email for either the device or the vendor.
So we launched the new email designer, which is helping customers accelerate email campaigns with the flexible new designer. So there's four key areas here, which we wanted to improve for Marketo Engage customers. One being content creation and flexibility. So we've moved from a code heavy HTML email editor to a WYSIWYG designer. So no developers are needed. With AI Assistant and Adobe Firefly, we're bringing content development in house, reducing that need to rely on either design teams or, again, external agencies.
It's an intuitive and faster onboarding of new users, right? So the user experience is fantastic. It's really easy to use. So teaching new members of your team how to build fantastic emails is easier than ever.
And we wanted to make sure that we retained all of the best benefits from the previous editor whilst enhancing the new email designer with AI powered enhancements, which we will get into.
So there are a wave of innovations coming with a new email designer. And they fall under four categories mainly. User experience, content creation, governance and approvals, and integrations.
Yes. Take pictures. - Picture time. - Picture time.
Did any of you go to the Marketo Engage Roadmap session just before? Nice. So some of this content might be familiar to you.
Sorry. There's another slide afterward so that you can take a picture of.
So I'm going to go into user experience first. We wanted mainly to improve the user experience for our Marketo Engage customers, making it much more of a flexible design experience. And there are a number of innovations within this category, right? So the new email designer itself, we've removed the need for manual HTML coding, moving to a WYSIWYG editor and out-of-the-box templates. This is allowing for much faster email creation, and we've eliminated that need for having external resources or developers work on the emails with you. So you can now build or anyone on your team can build high quality emails within literally minutes without needing that technical expertise.
We know lots of you have probably spent a lot of money and time with getting templates built for the existing editor. So we want to make sure that we make sure that those templates are compatible with the new email designer. So don't worry. We've got you. They will be. You can leverage those old templates that you spent time and money on in the new email designer.
Yes. You can.
So again, something or another area where you may well be spending lots of time, resources and money is collaborating with external agencies to build email templates. But that often results in them sending you either a Figma file or an image of the template. And then that's difficult for you to then translate into an email, right? So you either have to reach out to IT who then can code it for you or internally do it within your MOps team, which is taking time, effort away from you being more strategic. So we're introducing an image to HTML converter where you can simply upload an image of a screenshot or an image, right? And then it turns it into a structured email or code which you can leverage.
Next category of innovation is content. So what would a new email designer be without us providing the ability to create high quality professional content? Well, not a very good one. So we have invested heavily into this space.
AI is taking content creation to the next level. It's a huge theme across Summit. You've probably seen this in the roadmap session as well if you did go to see it. AI Assistant is helping marketers to generate fresh content without having to think really hard and stretch their brain. It's sparking creativity. They can then iterate on content. And this is not just imagery, right? But it's also text as well. So they can go in and refine it after using it and personalize the email even further if they want to. Make it more adherent to the tone they wanted to go in with or all sorts. So yeah. With AI Assistant as well, you can be sure that this is enterprise grade ready AI. So we know AI is a new space and many companies are starting to adopt it. And we're encouraging you to adopt it. But we want you to feel confident in leveraging AI. And with Adobe's enterprise grade security and compliance, you can be sure and feel confident that your brand is going to be kept safe.
So next, in the image space within the email, many of you have been asking for an integration to Creative Cloud, right? And we've gone one step further with this. Adobe Express is our quick and easy create anything application. Hands up anyone who's used Adobe Express or you know what it is. Okay. So Adobe Express is now embedded or is that you're able to access an embedded experience within Marketo Engage directly within your email designer workflow. Using Adobe Express, you can further edit or refine images, making them more polished or if you want to tweak something. If you are an Adobe Express enterprise license holder or your company is, you can use the full functionality of Adobe Express within the email designer.
If you're not, don't worry. You can try this functionality out for free. There's a version called Quick Actions, which provides simple editing capabilities. So crop, trim, remove background, and you can do that directly within the email designer rather than going into Design Studio and editing the image. Many of you are Adobe Experience Manager Asset customers, and you're using that as a DAM system. So we've actually rebuilt the connector from Marketo to AEM assets, which is allowing you to keep content on brand by sourcing those images directly from your asset repository or your DAM. And any assets that are updated in AEM, those changes are directly reflected inside of all live emails in Marketo.
Who's familiar with dynamic content in the previous email editor? Okay. A few of you. So dynamic content is helping you to further personalize emails, right? But we know that there's a limit with this and that you can only use or segment with one Marketo attribute. So we're going one step further improving this experience with conditional content in the new email designer, where you can use multiple Marketo attributes to personalize. So this is empowering you to customize email components using multiple condition filters. It's a convenient drag and drop condition builder.
Now arguably, governance and approvals is one of the biggest challenge areas when we listen to customers. So when you're building an email campaign, there are lots of approvals that you need to go through.
There's a whole process, right? So, yeah, we wanted to ease some of these challenges that you guys face with governance and approvals.
And as James kindly just segued me into, we are launching Content Approval. So this is allowing you to streamline that email approval process directly within Marketo Engage. So it's a dedicated collaborative workspace in the new email designer where you can collaborate with stakeholders and approve emails all in one place. So you're eliminating that need for back and forth and back and forth with the brand team.
You're ensuring faster campaign execution. Plus with this built in version control, you've got a clear digital paper trail of any comments, approvals, edits that were made, and you have full visibility into that. So this is awesome.
On the same topic of brand themes compliance, we're launching brand themes and brand kits. So brand themes and brand kits are helping you to adhere to brand guidelines. These are often lots of companies ever changing. And making sure that you remain consistent within your campaigns and on brand is really important. So your brand team or creative team can design or define reusable themes. So colors, fonts, and logos, and more, and apply that across the email campaigns that you run for faster authoring. And on top of that, you can also ingest your brand guidelines as brand kits to ensure that your content is brand compliant. So you can, for example, write what you don't want to be put into an email and have that excluded.
And then finally, one of Marketo's strengths arguably is its expansive ecosystem of integrations both within the Adobe ecosystem and with external vendors. And we're adding to that ecosystem with more integrations.
Many of you and lots and lots of Marketo customers will be using Litmus for email rendering. We're launching an integration with Litmus in Q3 of this year. And secondly, we're launching an integration to SpamAssassin. I didn't know whether I was allowed to say that name because it's a bit like whoo, but yeah, SpamAssassin for spam detection. And then we're also launching a integration with GenStudio for performance marketers. So that is our brand new shiny product that helps marketers to create content, and it will integrate directly to Marketo Engage.
So that leads me on to hand over to Melina, our lovely Adobe Champion and customer from IDP. But before that, let's give Isabella warm round of applause to live with all the technical issues.
Hi. So I'm Melina, and I work for an organization called IDP Education Limited, which is a global leader in education services. So we place international students, working with educational partners so that they can get the right students. In addition, IDP is also co-owner of IELTS. So if you're familiar with, it's an English language proficiency test. So, for me, I work on two instances in Marketo. One, student placement and the other, it's the IELTS. So I do lead nurturing, which I do cross sell and upsell programs across these two instances. So with this experience, I'm very honored to be the Marketo Champion 2024, 2025 and also achieve my Marketo Engage Architect certification. So I started Marketo in 2016 and I've actually loved to share my experiences and build a community. So I've also just started being a Singapore Marketo Leader with my first event, face to face, on 4th of April, if you are in Singapore.
So I love to share my experiences to community like yourself today, and I hope my experiences can help you understand the email designer better and work for your organization.
So maybe I share a typical email campaign creation workflow at IDP. So the global team would be creating the global email template. They'll be the guardian of the brand. So what they will do is, UX designers, they'll also do developers, and then it's tested extensively because we need to make sure that it renders well on a lot of the email, mobile applications such as Outlook and Gmail, for example. So with that, they also provide snippets which is your typical header and footer that you will use. So once that is actually done, regional marketing automation team, which I'm in, will look at these templates and give feedback. If that works well, we will start to localize snippets. So because I work in Southeast Asia, which is a region of 10 countries, different cultures, languages, and also different social media platforms, so we'll localize it, for example, in Vietnamese and then change lanes, change social media platform like Zalo. So once that is done, we will onboard the users for the country marketing. So once they learn how to use the templates, they will assemble the content. So that's how you see the email coming up. They will be taught about very simple personalization like the tokens and stuff like that, and they will work with their local content, stakeholders to get it approved with the localization and proof of it. So once that's all done good on their end, it's back to me. So we do a final campaign review. We look at the marketing permissions, the audience itself. We create experiments if needed to for A/B testing, do a proof for approval and a final schedule.
So with that, right, I work closely and look at the email templates. So working with global team, we do notice that there is a list of challenges that we have using the old email designer.
So what are the challenges? In three categories, the first one is content authoring. So content authoring for me would be the old designer does not have the ability to import HTML files. Why is this important? So for me, I work across two instances. If I have to redo it, other than export out and import in, it takes up a lot of my time. Some designers, if you're working with in some of your organizations may code it in HTML, but then they can't use it to import it, so they have to create it in Marketo. The second is brand guidance adherence. I think this one needs no further explanation. But even with the current email template using the modules for the old designer, there are still users who try to copy and paste the fonts and it still doesn't look on brand. So with that, the next one is actually the specialization skills needed to create update templates. So if you're familiar, the old designer requires the Marketo syntax so that it appears of the modules that you can see and then you can pull and drag. So that itself also requires developers unless you know how to code the syntax yourself. So that was a challenge that we have if you want to update the templates, we want to have an update in the brand guidelines, so it requires quite a fair bit of effort and time to get that done. Second category, I move on to content personalization. So dynamic content limitations, I also see that just now a number of you use dynamic content. I'm not sure if you have the same challenge as I have, which is the instance is limited to 20 segmentations. And with the 20 segmentations, depending on your workspace or partitions and how you use it. So for IDP, we have a footprint of over 80 countries. It means that not every single country gets to use this segmentation. So it's a very simple use case for us. We are just showing students or test tickets where is their nearest office or test center. It's very simple, but some countries will have to go without it because of this limitation. So I really hope that would change. And then the next would be the content delivery, which is mobile responsiveness. I think in today's mobile first world, most people will read the email first on their phones. So it's imperative that we must get it responding, rendering well on, say, Outlook, Gmail apps that are popular today.
So these are some of the challenges which will bring me to when the new designer is launched, how does that change.
So, fortunately, we did the migration of IMS late October, so I managed to try this out.
And then this is what I have discovered in terms of helping me with my challenges. So first thing is the import process. So import process is actually available. I did it. The tip here is that you have to export from your old designer the approved file instead of the draft version. If you import the draft version, some changes in fonts happen. So if you do that, it actually looks pretty good for me even in mobile devices. So that was great. I don't need to spend time to redo all my emails across the two instances.
The next, it's fragments. So fragments are your new snippets. So I have manually migrated some of the fragments. So as you can see here, the examples like your headers, static version of things are good and easy. It's not difficult to do so. However, what I think the potential here for fragments is actually for modules creation. So if you can create use of fragments to create the modules like how you see it, it can actually empower marketing users to do their modules. In their modules, you can still lock the content if you actually want. But I think the gamechanger here is actually the conditional content. So back to my segmentations issue, so there is no longer this issue once conditional content is made available. So all my countries now can have their simple footer of use case. On top of that, when conditional content is out, there'll be conditional rules in the conditional library where you can actually use the attributes using filters, logics to do so. So as a very simple example, if I want to use a city, I could also have it with people who have opened the email or people who have clicked through the email to do additional personalization. Instead of segmentation now, we should have only one attribute.
And we can't miss out the AI Assistant for content generation. So today, a lot of marketers I know will be actually using any external AI, GenAI platforms to do your subject lines, content, brainstorm ideas, things like that. Now, we have the ability to do so in the new email designer. But the tip here is that if you look at the prom library on screen, there are many options there. So you need to actually select something that is suitable for your subject title or your subject objective of the email that you want so that you can do it for your email subject, you can do it for your preview text itself, and your content. So for me, I actually uploaded a file. So you can upload, let's say, your brand's soft tonality. So you can actually learn it, and then it will be safe within the areas. You're not sharing with external party if, let's say, your brand content guidelines are sensitive. For example, you don't want others to know. So you can do it here and it will learn over time. But to have this enabled, you would have to sign Adobe agreement with your account executive or account manager on this.
So to sum up my experience using the new email designer IDP, so I have launched the campaign across two countries, two live campaigns. I created 22 fragments. Out of that 6,000 plus emails were actually delivered successfully. And I owe that to actually the team IDP, the different regions that have users who actually extensively test this out during the beta process so that it is what you see closest to what you want today.
So how does it look? This is how it looks, in case you want to know. So the old editor and the new email designer, if you look side by side, looks pretty similar. So I then imported in an approved email from the old editor, as I said. And I've just changed the subject line using the AI Assistant, and also a box of copy. I boxed it up there so it's actually easier for you to see. So if today, I have everything I need, for example, fragments, the existing templates can be used in, say, the new email designer, I'm sure the time taken would have reduced dramatically, maybe 300% if I'm spending a lot of time in the old version.
So if I go back to my challenges now, they are resolved. If I go back to the content altering, the import HTML files are happening. The brand guidelines adherence is going to be the brand teams and kits, which is of better flexibility because if your brand has sub colors, main colors, they're all there for selection. And you no longer require specialized skills to actually update the template or actually create once. So that is really good. Content personalization wise, we talk about the conditional content about no more segmentations that is actually required or limited by that, so that is also working well. So you will see there are the icons. There's a calendar is upcoming, which we'll look at Tarun this moment, and we'll look him later. And the content delivery for mobile responsiveness so that it also works well, currently using that. With all my challenges resolved, so when I talk about the results for the email designer, I thought about it for some time, and it's hard to actually give a result benchmarking GenAI. Depends on organization where you start off with, whether using it, not using it now. So I would say that there's a huge potential, and how I see it is actually by reduction of time. So you could reduce time spent and improve efficiency by at least 300%. You could reduce definitely your developers' hours or UX hours because that could be done faster and quicker now. Don't need too many to and fros. There's also a reduction for multiple template change requests. So in my organization, all the change requests has to be sprints, and then it's your service desk tickets and lots of service desk tickets that for pipeline planning, they have to consolidate all the tickets, look at how long it takes to get it enhanced, and that is a long process. So with that time that you have, you can then reinvest in other lead nurturing activities. So you could deep dive into more Marketo Engage features such as interactive webinar, if you have not tried it out, or Dynamic Chat. Yeah, so we have done pilots in that, and it's actually very useful for us to move up to the next step and to scale it up.
But then with this, we are demanding marketers and marketing operations people out there. So at this point in time, I have to say that this is not sufficient for us, and we all want more. Do we all want more? Tarun, we all want more. Yeah. Yeah. Yeah. So let's give Tarun a warm welcome and applause for his upcoming demo. We want more.
Yeah. So thank you, Melina, for trying out the new email designer, right, and giving us feedbacks and would love to thank our customers, our Champions who have helped us build this technology out. And I know it was the need of the hour, and we're a little late, but yeah, we are there. And as I said, right, the features don't end. Now the best part is that we are living in the world of AI, right? And you really want to leverage AI how in the form where you can actually enhance your whole email campaign creation, delivery, and tracking.
So let's take this scenario out here, right? And I'll play the role of Tarun out here, and I'm a marketing operation professional at IDP. And I think most of you will relate to me. And, in IDP, I have my colleague, my lovely colleague, Bob, who is a marketer. We play a cat and mouse game, and thankfully or not thankfully, we tend to like each other. Yeah. Pun intended. But yeah, Bob comes to me every now and then. He's like, "Hey, I'm going to run this campaign, and I'm going to go live tomorrow," right? And, yeah, I'm struggling, struggling, struggling, struggling. So yeah, he's at me again, and he wants to launch a new email campaign focusing on students, and he wants to target them and motivate them to join universities in Auckland and Melbourne.
So to make my matters easier or highly difficult, he has collaborated with agency called SwiftGrowth, and Kiara, who's the creative designer, has actually given out me an email template. Now this email template has come in the form of image, and I'm going crazy nuts. Now who's going to quote this email template, right? So, yeah, and I have to go behind IT, right, and whatnot. But Adobe comes to my rescue, right? I've been hearing a lot of new technologies and some which Isabella also mentioned out. So let's try it out and see things in action. This is real, guys. There's no, nothing going as a demo. This is real environments, and this is coming live. So let's go. Very excited.
Okay. So, this is the email template that Kiara has built. As you see, it's an image and banner, some text, one goes through columns. Oh, gosh, it's not ending. Okay.
Pretty, pretty, pretty complex, right? But let's see how technology can come and help us out. People who are leaving, this is a very good demo. Do wait.
Okay. So let's go to Marketo Engage, right? And I'm on my email template, and that's the first thing that I would love to do, right. And I see convert image to template out here. So I simply click on it.
I give the template name. Okay. It's ANZ_Master_-- Okay. It comes right. I select the image, which has been given by Kiara, and that's it. I just click on the magic button of convert, right? So the image is getting uploaded out there. And once it's uploaded, the AI starts scanning the image. And on the right side, if you see, the HTML code is actually getting generated.
Now I have my fingers crossed that this beautiful template, which was an image gets converted to real HTML.
And in a matter of seconds, that's a reality.
Fingers crossed. Let's see how it happened.
Okay. I click on View Template.
Boom. So if you see, we were able to create and then transform the image to a template. And I'll just show you side by side. So we have the top image. We have a top banner. And we have the one cross two columns.
All set. All set.
Pretty decent.
But now the best part comes. Tokens. I want to personalize this email template, and I've got to scan it out, apply my brain. But, again, AI comes to my rescue. So I have this magic button on the right side.
And if I click on it, guess what's happening? Let's see. So it scans the email, and starts replacing the tokens. So the tokens come from the out of the books tokens of Marketo. And if you see, we were able to get John replaced by a lead first name. It was able to recognize that out. We were able to bring a member token as well because we spelled that, hey, it's Melbourne and Auckland as two places. And if you scroll down, I also see that it was able to bring in the lead owner first name and lead owner last name as a counselor. So that's the sales rep.
This looks great. Let's go and publish it out.
Yeah, in a matter of seconds, it's my usual process. I publish, and then let's go to create out an email.
So I click on Create email. I put the name. So it's an Auckland University email, and I use the subject line as welcome.
And I click on Create.
So the email gets created with a blank canvas out here. I put my name. It's being sent by myself, and I click on Edit Email Content.
So when I click on it, I did save the template, private and publishers. I'll use the same template.
It's the same. Just checking. And I click on use this template. So if you see, we have imported the template out here. The structure is there.
I'll quickly try to put the logo out here. So I hit on the Marketo Engage button. This is my design studio. I scroll it. Scroll it.
The logo is not loading.
Okay. Here is the IDP logo. Great.
So I select it. The logo gets rendered.
And since this is a header and I want in multiple clients, it still looks like as in header. So I mark it as header.
And this looks good. Now what I'm trying to do is that I am loving the experience. Click, click, click, click. I don't want to type. I'm a lazy guy out there. And so I now try to leverage the AI Assistant for content generation, and I put out a prompt out here. I create an email for students how they can study well in Auckland and focus on best courses and enjoy the culture of New Zealand.
So, we go with text settings out here. So these are what you're trying to build, and so this is a buying group persona. In case here, the student is more of an influencer, the marketing journey stage, I'll put it as discover. The communication strategy is incentivizing those students. And tonality, I'll go for a persuasive tonality. So I do this tech settings.
Now, in here, the best part is that we also take into control the brand tonality. How and the kind of brand images. So here, what the content team has given me is a PDF, which gives me all the details around the universities in New Zealand, what students can do, what is the cost, and blah, blah, blah. So I just select this PDF out there and come back and click on the magic button of Generate.
Now what's going on in the back end is that we have taken the prompt, we have taken the variables, and we have taken the white paper out here. So the emails, which will get generated out here will be based on these three parameters. So I see they're getting generated.
Sorry, so here, just to tell, and to make things real, I just selected the top header, so that's why it gave me suggestion of the top header. So for the full email, I have to click outside. I'll put the same prompt. I do the text settings back.
So here, what you can do is you can select a section and give it to AI to reframe it or you can do the full email as well. So both works. Great. And, yeah, so I'll kick Generate again.
So in the meanwhile it generates, I'll quickly show you as well-- Sorry.
Don't worry, I got it covered.
Okay. So this is the PDF. So it has Auckland city guide.
Some images out there.
Best wishes. Again, accommodation.
Like, this is how in every industry, we prepare those guides. And yeah, some happy faces.
Yeah. Let's see in the meanwhile my-- Awesome. So I got this variation out here. So let me just quickly preview it up.
So it has retained the tokens out here. It is giving me world-class educational institutions, vibrant lifestyle, student health insurance, and my education adventure, opportunities await, and why choose Auckland, and ready to explore. So I got another variant as well.
And this has almost the same things, but yeah.
So Explore Courses Now. So you see that how AI is helping you, giving you more options around the call to action button text, and all those things. So let's select one email out here. So I'll select it out, let it load.
View it up.
Yeah. And yep, I think my email is ready, and I simply do Save and Close.
So here we will be uploading the images into the DAM. Some error comes. No worries.
Right. So let's go back.
That's why the demo gods have to smile at me.
Okay. No worries. So we got it covered. So, just quickly move ahead.
Now what goes behind also out here, that, hey, as Isabella was telling, the content approval process is also important. So I would love to send it to Bob, and request approval out here. So simple click on a button. So, "Hey, Bob, can you approve this email?" And I type it out and then click on Send. In this way, a notification is actually sent to Bob. And if you see the audit log as well, so yeah, means these are my three stakeholders, but yeah, Bob is also part of it. Now let's see how Bob's experience goes. So Bob is also comes into Marketo Engage at the end of the day, clicks on the email action button. And if you see the top right, you see approval request, and my request has actually come. So, "Hey, Bob, can you approve?" So Bob clicks on it, and sees the email out. And, yeah, he thinks that, "Okay. This is good, but I really like the student images, but make it more funky." And I love to have sunglasses myself. So I would want the person out here to also have sunglasses. So I request the change and also say that, hey, can you change the subject line to make it more personalized? So, yeah, can you add sunglasses? Yeah.
So here, when this request gets sent, obviously Tarun gets an alert that, "Hey, Bob has rejected my email." And this email comes back to me. And if I again go to the audit log out here, I'll see those comments of Bob. So, hey, the comments come in. And now the best part comes. What should I be doing out there? And that's where Adobe Express comes to my rescue. And all the goodness of Express is available for all our customers. And, obviously, there is an included version, and folks who have the paid version will get the full access. So, yeah, let's see how Express does its magic.
So the Express Editor opens up. And I click on Insert Object.
I color the eyes. And, yeah, just add the prompt. Hey, add sunglasses.
And just click on Insert.
Love the northern lights. I really like it. And I hope you if you try, you'll also like that. I just hope that the sunglasses look good on this person...
And just make Bob happy.
This is great.
So yeah, I think, all the three versions are okay, but the first version is what I like personally. So I just click on keep and Save it. So it gives me an option to save in as a JPG. And this image gets saved in your DAM, which is the Marketo Engage Design Studio. So yeah, I think job's done. I click on Save and Close. I also do change the subject line out there, and I say that, hey, welcome to Auckland.
And yeah, again, click on Request Approval. The same thing will go again to Bob. And he will see a notification at the end of the day. And yeah, means he will review out that email. And finally, if he's happy, then he can approve it up. So just see out here how it happens. Again, all the approval request and the rejections and all will all get tracked in the audit log.
Yeah. So the notification comes.
So the notification will be in the product as well as in email as well so that both the parties don't miss them out. So Bob is happy. He likes the sunglasses.
And he's happy with the email. And finally, he approves the email. And if you see at the top right, the email changes from In Review to Published. So with that, we end the demo.
A lot of cool things we saw in this. So just to kind of-- Yeah.
Just to recap it up, just want to focus on how with AI and with the power of inside Marketo Engage, you are able to actually convert from an image to an HTML template. Add personalization tokens, do an AI generation of an email. And actually collaborate and do the approval workflow. So all of this comes baked in. And I know you all were clicking pictures. This is the better picture. So it has the timelines as well. So your cameras-- People who are leaving, maybe click a picture.
Okay. So yeah, we are very aggressive on the roadmap. We really want to bring all this innovation to you guys. But yeah, there are some caveats. Hope everyone has taken the pictures. We move ahead and give it to Isabella.
So over to you, Isabella.
Thank you. It's working. Yes. So few key takeaways from the session today.
Number one is to access most of these cool new AI, generative AI features in Marketo Engage, you need to be on the Adobe Identity Management System. So this is not just a migration. This is a gateway to all of these new features.
If you want to try them out, and you don't already have or you're not already on the Adobe Identity Management System, please reach out to your account representative and they can help to guide you through that process.
Secondly, explore the new features. So you are all probably still a bit shellshocked from how much we announced in the Marketo roadmap session, But there is so much coming to Marketo. There is so much coming to the email designer. We've just seen loads of cool new things. Please try it out. Let us know what you think. Give us feedback. We constantly want to improve the product, so we'd love to hear it.
And third is with generative AI, this is a new space. And we had a discussion, Melina, on how to quantify the return on investment or the results that she was seeing with the new email designer and the GenAI within it. It's important to understand where you're at now. What's your baseline? How long does it take for you to create an email? And then you can start to measure what the return on investment is and the productivity gain once you have that baseline to compare it to. So, yeah, get an understanding of that before you start, really seeing results over time and incremental value for using generative AI.
So I will leave you with this. We hope that you all feel like this after using the new email editor. This is Tarun. Yeah.
- Yeah. All jokes aside. - Yeah. You should all have access to the new email editor once you're on Adobe Identity Management System.
It's available to everyone. AI Assistant is also available to everyone. So all the cool new stuff that you can do, generating images, generating the copy that you saw Tarun doing, that is available to you if you sign the generative AI terms. I know some organizations are struggling with the legal teams to get the approval for that. So don't worry. Doesn't mean that you don't get access to the new designer. Just means you wouldn't have the generative AI stuff.
So we are running a number of beta programs. You can scan the QR code if you want to get involved in any of those. You saw Tarun talk about the image to HTML and myself talk about the image to HTML. Brand themes and kits, so those brand adherence features that we're introducing. And then the content approval workflow process where you can collaborate with colleagues to get feedback on the emails. Yeah, maybe we just wait for 30 seconds for people to scan.
So we love to have each one of you as part of the beta programs, and this all helps us get relevant feedback into the product. And our Champions out here are testimony of it.
They ask for it, things get built, and things get launched. So we really want you all to be invested also in the product. A lot of people who scan the QR code was part of our beta before the launch of the designer. So all these cool new features, you get the first taste of it, and give us really creative feedback. Yeah. Cool.
There's a few labs we're running on the email designer. So if you want to get your hands on it, you haven't yet tried it out, please do attend the lab. We're running two because they were also high in demand. So you'll be working with the PMs, PMMs who can help to guide you with building emails.
We will also be doing an Ask Me Anything session in the Community Pavilion tomorrow. If anyone wants to come along and ask us questions, feel free to come on down to that.
Quick plug. So we've got a row here of Adobe Champions. They've all got these really nice red jackets if you want one of those.
The Champion program applications open in May. I would really recommend applying. Fantastic program to be involved with. Get to work quite closely with the product team and Adobe.
Otherwise, thank you.
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