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B2B Reimagined: Transforming Go-to-Market Strategies for Profitable Growth - ASL
Speakers
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Sr. Director, Strategy and Product Marketing, Adobe
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Sr. Director, Product B2B, Adobe
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Product Marketing Manager, Adobe
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VP, Global Digital Marketing, NVIDIA
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About the Session
B2B brands are facing a digital revolution. Buyers expect hyper-relevant content and self-service, while internally AI is transforming go-to-market productivity with digital workers. Marketers, sellers and leaders collectively need a better way to prioritize growth opportunities. This keynote will explore new strategies that are reshaping the wave of growth for B2B. Learn how AI agents can predict buying groups and surface critical insights, and how teams can accelerate go-to-market initiatives through generative campaigns. Discover a path to more profitable growth by reimagining your business.
Technical Level: General Audience
Track: Workflow and Planning, Content Management, Content Supply Chain, Generative AI
Presentation Style: Thought Leadership
Audience: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Web Marketer, Marketing Practitioner, Marketing Operations , Content Manager, Designer, Email Manager, Marketing Technologist, Social Strategist, Team Leader
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