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B2B Reimagined: Transforming Go-to-Market Strategies for Profitable Growth

Speakers
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Sr. Director, Strategy and Product Marketing, Adobe
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Sr. Director, Product B2B, Adobe
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Product Marketing Manager, Adobe
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VP, Global Digital Marketing, NVIDIA
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About the Session
B2B brands are facing a digital revolution. Buyers expect hyper-relevant content and self-service, while internally AI is transforming go-to-market productivity with digital workers. Marketers, sellers and leaders collectively need a better way to prioritize growth opportunities. This keynote will explore new strategies that are reshaping the wave of growth for B2B. Learn how AI agents can predict buying groups and surface critical insights, and how teams can accelerate go-to-market initiatives through generative campaigns. Discover a path to more profitable growth by reimagining your business.
Industry: Industrial Manufacturing
Technical Level: General Audience
Track: B2B Marketing , Customer Journey Management
Presentation Style: Thought Leadership
Audience: Campaign Manager, Developer, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Web Marketer, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Content Manager, Data Practitioner, Email Manager, IT Professional, Marketing Technologist, People Manager, Business Development Representative, Team Leader
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