ADOBE COMMERCE OPTIMIZER

Optimize your existing commerce platform.

Deliver shopping experiences that engage and convert when you integrate Adobe Commerce Optimizer into your existing platform—giving you access to a high-performing and dynamic storefront, world-class product catalog, and AI-driven merchandising capabilities.

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Explore the features and capabilities of Adobe Commerce Optimizer.

Legacy commerce platforms struggle to deliver the intelligent, personalized experiences today’s customers expect. Commerce Optimizer modernizes your top-of-funnel storefront experiences while still using your existing commerce solution’s back end. Instead of switching to a new commerce platform, you can unlock new use cases with an easily integrated storefront, product catalog, and AI-powered merchandising tools from Adobe.

Increase traffic growth and conversion rates with a lightning-fast storefront.

Create fast, engaging, and shoppable experiences that drive conversions with Commerce Storefront, powered by Edge Delivery —Adobe’s performance-based approach to headless storefronts.

Increase search rankings and drive increases in organic traffic volumes with commerce experiences that adhere to Google’s Core Web Vitals standards.
Maximize performance with a storefront solution that starts with a 100 Lighthouse score, delivered via local Edge networks for fast, personalized customer experiences that boost conversions.
Connect your customers instantly to the products that interest them most with advanced AI-driven product search and recommendations capabilities.
Improve customer engagement by optimizing category listing pages to surface the most relevant or trending products first based on intelligent behavioral data analysis.

A coffee ad with Lighthouse scores for performance, accessibility, and SEO

Ingesting B2C and B2B catalogs into Adobe Commerce Optimizer to power your storefront and merchandising

Drive operational efficiencies, scalability, and flexibility in your product catalog.

Unlock unlimited growth potential with merchandising services powered by a scalable and flexible catalog that supports millions of products, with thousands of prices per product, across hundreds of sites.

Ingest catalog data from multiple third-party systems to easily manage product content from a central location.
Model your product catalog data to mirror your business operations to easily support multi-brand, multi-geography, B2B2X, and other complex scenarios with limited data duplication.
Leverage a single catalog to power all of your sales destinations including storefronts, apps, or social channels.
Execute product updates for promotions and campaigns at scale for tens of millions of SKUs across multiple sites at lightning speed.

Simplify your merchandising experience with generative AI.

Drive on-site conversions and boost sales with personalized product experiences, AI-driven content, and powerful A/B testing to match your audience’s interests at every touchpoint.

Streamline merchandising workflows with asset management capabilities that enable teams to easily review, edit, and collaborate on product images and assets.
Leverage generative AI capabilities, such as Adobe Firefly, to remix and generate new, on-brand images that are personalized for unique audience segments and regions.
Improve performance by cropping, resizing and delivering images that are optimized for each visitor’s browser and device.
Easily test storefront content, layouts, and component variations across pages and segments without developer support.

Yoga website creating new image with generative AI

An A/B test of two different storefront designs with AI-driven performance insights

Continuously optimize your storefront experience.

Easily monitor your entire storefront experience with the ability to add AI capabilities from Sites Optimizer that provides automatic recommendations to drive quality engagement.

Use analytics dashboards to get at-a-glance visibility into storefront data and performance.
Quickly identify and review journey bottlenecks and surface next steps to prevent lost revenue.
Monitor before and after metrics for individual pages and A/B tests to understand the impact of site changes and merchandising tactics.