How Adobe Uses GenStudio to Supercharge Its Global Marketing Organization

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About the Session

Get an inside look at how Adobe’s global marketing organization is using Adobe GenStudio to build a world-class content supply chain. Learn best practices from Heather Freeland, Chief Brand Officer at Adobe, and Jason Oke, Global Client President, dentsu – Adobe’s lead global scaled creative and content agency – for scaling content production, streamlining workflows, and implementing new technologies.

  • Understand Adobe’s approach to deploying Adobe GenStudio across its marketing organization to maximize the value of new technology, optimize the speed and efficiency of internal teams, and unlock new ways of working with agency partners.
  • Learn change management best practices and keys to success for optimizing the people and process aspects of your content supply chain
  • Hear how Adobe and dentsu are reinventing their marketing operating model to support a scaled content creation approach 

Technical Level: General Audience

Track: Content Supply Chain, Generative AI

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Operations Professional, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Email Manager, IT Professional, Legal/Privacy Officer, Marketing Technologist, Omnichannel Architect, People Manager, Social Strategist, Team Leader

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