Paving New Ways to Seamless Content Creation at Newell Brands

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About the Session

Newell Brands is revolutionizing its global content supply chain to scale and accelerate content creation across brands like Sharpie, Rubbermaid, and Yankee Candle. Powered by AI and integrated with tools like Adobe Experience Manager Assets, Adobe Workfront, and Adobe Firefly, this transformation streamlines workflows, optimizes metadata and taxonomy, and boosts automated content creation. The result? Thousands of assets created faster, better user and customer experiences, and more empowered teams to meet growing business demands and increasing marketing ROI.

Key takeaways:

  • How to build a strong business case for content transformation
  • Lessons on unifying processes, taxonomy, and asset structures across brands
  • Best practices in automating tasks and scaling content

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Industry: Consumer Goods, Retail, Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Content Supply Chain

Presentation Style: Case/Use Study

Audience: Campaign Manager, Marketing Executive, Marketing Practitioner, Marketing Operations , Content Manager, Marketing Technologist, Omnichannel Architect

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