Unlocking Content at Scale with Havas POP and Adobe GenStudio

In today’s fast-paced market, a brand's relevance is directly linked to its latest content. With a network of over 23,000 professionals across more than 100 companies, Havas is leading the way in helping clients maintain the competitive edge. Join Camila Nakagawa, global EVP at Prose on Pixels — Havas’s global production Company — and Remington Lee, senior director of Adobe Content Professional Services, as they discuss and demonstrate how Havas harnesses Adobe GenStudio and the power of gen AI to transform workflows, foster creativity, and accelerate the creation and delivery of personalized global campaigns, optimized for local audiences, to drive higher ROI.

Key takeaways:

• Best practices for streamlining workflows to create, produce, and accelerate delivery of content at scale
• Approaches to harness gen AI that enhance creativity while maintaining ethical standards
• Strategies for guiding teams through transformative processes

Technical Level: General Audience

Track: Content Management, Content Supply Chain

Presentation Style: Case/Use Study

Audience: Advertiser, Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Web Marketer, Operations Professional, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Commerce Professional, Content Manager, Designer, Email Manager, IT Professional, Legal/Privacy Officer, Marketing Technologist, People Manager, Social Strategist, Business Development Representative, Team Leader