A Million Creative Assets Later: What We’ve Learned About Content at Scale

Just because you can make a million ads doesn’t mean you should. Instead, focus on impact, not output. And although automation doesn’t replace creativity, it amplifies what’s possible. That’s the real ROI of automation. The right tools help, but real success comes from a shift in mindset to identify the perfect blend of people, processes, and technological strategy. Through our extensive experience producing over one million assets for major brands like eBay, Spotify, and Just Eat, we’ve learned what works and what definitely doesn’t.

Key takeaways:

• Get actionable insights on how to scale creative production while maintaining brand consistency, impact, and efficiency
• Discover practical lessons and strategies to help you expand your creative output without sacrificing quality or sanity

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Industry: Automotive, Consumer Goods, Retail, Travel, Hospitality, and Dining

Technical Level: General Audience, Beginner, Intermediate, Advanced, Beginner to Intermediate, Intermediate to Advanced

Track: Content Supply Chain

Presentation Style: Tips and Tricks, Thought Leadership

Audience: Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Designer, Marketing Technologist, Social Strategist, Team Leader