AEM Power Play: Scaling Content Supply Chains with Design Systems

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About the Session

Learn how WillowTree partnered with Brunswick to successfully manage the content supply chain of multiple product lines within a single enterprise using Adobe Experience Manager as a Cloud Service. This session will showcase how a unified design system and flexible components streamline content operations, maintain consistency, and accelerate speed to market—laying the foundation for scalable, AI-powered personalization.

Key takeaways:

  • Building a design system in AEM to unify multi-brand content supply chains and standardize digital workflows
  • Creating reusable components that ensure efficiency, consistency, and flexibility across diverse brand experiences
  • Simplifying content management, governance, and approval workflows to reduce bottlenecks and accelerate content velocity
  • Establishing a scalable AEM foundation to support future integrations and AI-driven marketing personalization

Industry: Commerce

Technical Level: General Audience, Intermediate, Beginner to Intermediate

Track: Workflow and Planning, Content Supply Chain, Unified Customer Experience

Presentation Style: Case/Use Study, Tips and Tricks

Audience: Digital Marketer, Marketing Executive, Project/Program Manager, Marketing Practitioner, Marketing Operations , Commerce Professional, Content Manager, Designer, Marketing Technologist, Omnichannel Architect, Team Leader

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