Maximize Marketing ROI with a Connected Intelligent Engagement Platform

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Speakers

  • Akin Ajayi

    Akin Ajayi

    Group Manager, Product Marketing, Adobe

  • Gaurav Rajan

    Gaurav Rajan

    Director, Loyalty, Personalization & Lifecycle, Macy's

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About the Session

With budgets under scrutiny, marketers must drive growth and prove ROI for every dollar spent. Today, a connected, intelligent customer engagement platform is key to accelerating customer journeys and delivering unified customer experiences. Discover how Macy’s leverages Adobe Experience Platform and its platform-based applications to transform customer journey campaigns into sustainable, scalable strategies that are now central to its go-to-market approach.

Key takeaways:

  • Strategies to leverage innovative, interconnected technologies for continuous intelligence and optimized customer engagements
  • Learn how a customer-centric focus—grounded in customer lifetime value and cross-shopping behaviors—ensures every step of the journey delivers measurable results
  • Gain insights into building smarter, more integrated campaigns that drive lasting ROI

Industry: Automotive, Consumer Goods, Healthcare and Life Sciences, High Tech, Industrial Manufacturing, Retail, Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Analytics, Customer Data Management, Customer Journey Management , Unified Customer Experience, Customer Acquisition

Presentation Style: Thought Leadership

Audience: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Data Scientist, Web Marketer, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Data Practitioner, Email Manager, IT Professional, Marketing Technologist, Omnichannel Architect

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