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Turn Customers into Advocates with Exceptional Payment Experiences

Speakers
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Ecommerce Product Leader, Jaguar Land Rover
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Senior Director, Network Growth Product, Affirm
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Head of Global Campaigns, Stripe
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Session Resources
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About the Session
The way customers interact with businesses through payments is undergoing a transformation. This talk explores how the latest trends in payments are changing customer expectations and enabling businesses to turn buyers into lifelong advocates. Joining industry leaders like Stripe, Affirm, and Jaguar Land Rover, the session will delve into how BNPLs, real-time payments, AI, and machine learning are empowering companies to create personalized experiences, combat sophisticated fraud, and ultimately boost brand loyalty. In this session you’ll learn: Why payment experience is customer experience The trends in payments that are changing customer expectations and the opportunities for businesses How to build enduring brand loyalty through payments technology.
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Industry: Commerce
Technical Level: General Audience
Track: Commerce, Customer Data Management, Unified Customer Experience
Presentation Style: Thought Leadership, Value Realization
Audience: Campaign Manager, Digital Marketer, Marketing Executive, Data Scientist, Operations Professional, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Commerce Professional, Marketing Technologist
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